Head of Brand

This is a fully remote position, open to applicants in United Kingdom, +6 more countries.

📋 Description

• Take ownership of Pairs' brand positioning, voice, visual identity, and ensure consistency across the website, social feeds, and newsroom.

• Develop and implement brand strategy effectively.

• Write and publish weekly posts featuring the founder and company updates on LinkedIn and X.

• Create and distribute weekly and monthly newsletters, along with a quarterly report.

• Manage founder and investor story shoots from guest coordination and preparation to the shoot day and final editing.

• Personally edit video content.

• Plan and assess sponsorships and retargeting efforts in relation to inbound marketing.

• Brief, edit, and mentor VC Content Interns, helping them transition to full-time roles.

• Organize content for citation by AI answer engines and journalists.

• Monitor share of voice and adhere to SEO best practices.

• Collaborate with and report to the co-founders on strategy.

• Cultivate and manage the Pairs brand with creative leadership.

⛳️ Requirements

• Proven experience in building and managing a brand from inception, including establishing voice, creating content, managing channels, and tracking performance metrics.

• Continue to write posts, edit videos, and direct shoots personally.

• Experience in overseeing makers, freelancers, interns, or a small team, with a track record of promoting at least one individual into a larger role.

• Exceptional writing skills in a concise style, with published works longer than a simple caption.

• Experience in managing paid campaigns, including sponsorships and retargeting, along with ownership of briefs and outcomes.

• Familiarity with how AI answer engines and journalists select citations.

• Background in producing content with consideration for AI-answer-engine and journalist citations.

• Understanding of SEO fundamentals.

• Capability to analyze both successful and unsuccessful content, articulating changes made.

• Bonus: Experience with founder/VC audiences, personal following among founders or investors, podcast or newsletter production, and comfort on camera.

🏝️ Benefits

• Fully remote and asynchronous work environment.

• Limited day overlap with US Eastern time for a few hours, rather than full US hours.

• Meetings scheduled on Mondays and Thursdays; remaining time dedicated to deep work.

• Access to top AI tools, including Claude Code, Cursor, and premier models.

• Direct interaction with the co-founders.

• Genuine creative autonomy.

• Film library available on disk.

• Established video team in place.

• Team of interns to nurture and develop.