Head of Brand

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Boldin’s brand strategy, voice, and perspective.

• Craft clear and engaging narratives that set Boldin apart and connect on an emotional level.

• Maintain consistency and clarity across all channels and touchpoints.

• Advocate for the belief that everyone should have a financial plan.

• Create campaigns, concepts, and formats that ignite conversation and cultural relevance.

• Transform Boldin into a brand that people discuss, share, and support.

• Identify and enhance moments that can create significant impact.

• Lead and integrate Video, Social, PR, Classes, and potentially Content initiatives.

• Oversee and develop the brand and marketing design function.

• Establish repeatable systems for generating, testing, and scaling ideas.

• Be responsible for brand awareness, perception, earned traffic, direct arrivals, engagement, share of conversation, and funnel contribution metrics.

• Create frameworks for assessing brand effectiveness; continuously test, learn, and enhance strategies.

• Collaborate with Growth, Product, Brand/Marketing Design, Content, Video, PR, and Social teams.

• Act as a cohesive force across teams and departments.

• Drive heightened brand awareness, traffic, engagement, brand-driven conversions, standout campaigns, and user trust in Boldin.

⛳️ Requirements

• Over 8 years of experience in brand, marketing, or growth leadership roles.

• A proven history of building and scaling a brand with measurable results.

• Experience in leading multi-channel brand initiatives (video, social, PR, content).

• Strong grasp of how brand influences business results.

• Experience in managing and developing high-performing teams.

• Excellent storytelling and communication capabilities.

• Familiarity with personal finance, retirement planning, or a willingness to quickly gain deep expertise.

• Capability to balance long-term brand development with short-term performance metrics.

• Ability to communicate effectively from top down: translate ideas from stakeholders into actionable plans for your team or specific roles.

🏝️ Benefits

• Equity: early-stage options with significant potential.

• Health, dental, and vision coverage.

• 401(k) plan with matching contributions.

• Flexible PTO and parental leave.

• Fully remote work environment (US).