Head of B2B Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of B2B growth, focusing on revenue, monthly active users, and mobile adoption.

• Develop the B2B growth strategy across various segments, markets, channels, offers, and budget considerations.

• Segment the customer base based on office size, market, plan, activity, and behavior.

• Manage the agency lifecycle from onboarding and activation to engagement, upgrades, retention, and win-back.

• Drive self-serve revenue through dashboard purchases, upgrade flows, trials, pricing pages, and checkout processes.

• Design, test, and optimize plans, bundles, promotions, and timing.

• Enhance app installations, adoption, and weekly usage among agents.

• Increase monthly active users through leads, insights, alerts, and engaging content.

• Select and manage relevant channels, including email, push notifications, in-app messaging, content, webinars, paid advertising, and partnerships.

• Conduct experiments across onboarding, messaging, offers, and pricing strategies.

• Collaborate with sales and customer success teams to appropriately route accounts.

• Work alongside product teams to improve activation and conversion based on data analysis.

• Lead the team responsible for executing the growth plan.

• Develop playbooks that enhance Claude skills.

• Engage directly with agents and analyze data.

• Report to the Chief Product Officer (CPO).

⛳️ Requirements

• Proven track record of B2B growth with a B2B or SMB product serving thousands of largely self-serve customers.

• Strong experience in SaaS for small businesses, marketplaces, or portals is highly desirable.

• Expertise in lifecycle management and segmentation using cohorts, segments, and lifecycles.

• Experience in transitioning users from free to paid services through the product.

• Knowledge of activation, conversion, expansion, and churn metrics by segment.

• Experience managing multiple marketing channels.

• Proven ability to drive app adoption among a professional audience.

• Strong product intuition with the ability to provide data-driven insights to Product Managers and designers.

• Experience in strategy development and execution, budget ownership, and measuring return on investment.

• Deep understanding of AI; daily use of Claude in Cowork and Code, with experience in building skills and orchestrating agents.

• Ability to make data-driven decisions without waiting for perfect testing conditions.

• Strong sense of ownership from brief through to results.

• Leadership capabilities without resorting to micromanagement.

• Ability to communicate complex ideas in a simple manner.

• Proficient in English; proficiency in French or Spanish is a plus.

• Bachelor's degree is preferred but not mandatory.

• Must be available to start by January 2027 at the latest.

🏝️ Benefits

• Budget allocated for immediate testing, with a larger budget planned for scaling in 2028.

• Access to tools such as Claude (Cowork and Code), Mixpanel, and HubSpot, all covered.

• Competitive compensation aligned with market standards.

• Remote work flexibility within +/- 3 hours of Central European Time (CET).

• A flat organizational structure with direct reporting to the CPO.