Head of Affiliates and Partnerships

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and expand the affiliate program, encompassing platform selection, structural design, commission tiers, and performance benchmarks across the US, Canada, UK, and EU.

• Identify, pitch to, and onboard fitness, wellness, and lifestyle creators on platforms such as Instagram, TikTok, YouTube, and podcasts.

• Act as the main point of contact for affiliate and creator partners.

• Drive partner engagement, content production, and long-term retention strategies.

• Brief partners regarding product launches, seasonal initiatives, and brand messaging.

• Ensure that partner content is in harmony with the brand's voice and clean-label positioning.

• Monitor clicks, conversions, Customer Acquisition Cost (CAC), and attributed revenue by partner and channel.

• Provide monthly ROI reports and optimization suggestions.

• Formulate region-specific strategies for Canada, the UK, and EU, taking into account local platform variations, creator markets, and compliance issues.

• Report directly to the founder.

• Meet key milestones, which include selecting and structuring the platform within 30 days, recruiting over 50 active content-producing partners within 90 days, launching a channel ROAS and attribution model within 6 months, and establishing affiliate as a top-three DTC revenue source in the first year.

⛳️ Requirements

• A minimum of 4 years of experience managing affiliate or creator partnership programs for a DTC or e-commerce brand.

• Extensive knowledge of platforms such as Impact, ShareASale, Rakuten, or comparable affiliate networks.

• A proven history of scaling a program to significant revenue levels ($1M+ attributed).

• Strong negotiation abilities; adept at structuring deals ranging from flat fees to revenue-sharing models.

• Data-oriented; proficient in attribution, incrementality, and ROI analysis.

• Experience in at least 2 of the following markets: US, Canada, UK, EU.

• Background in health, fitness, wellness, or supplement industries.

• Established creator relationships within the fitness and nutrition sectors.

• Experience with Shopify Plus and Amazon affiliate/influencer initiatives.

• Knowledge of FTC and ASA disclosure regulations across different markets.

• Experience managing brand ambassador programs in conjunction with traditional affiliate programs.

• Comfortable collaborating directly with a founder in a dynamic, low-bureaucracy environment.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Professional development opportunities and training.

• Health and wellness benefits, including gym memberships.

• Collaborative and innovative work culture.