Head of Acquisition

This is a fully remote position, open to applicants in Malta.

📋 Description

• Take charge of paid search campaigns for all events, overseeing structure, keywords, bidding, and optimizing ticket revenue.

• Spearhead paid social initiatives across LinkedIn, Meta, X, and YouTube by briefing creative teams, testing, and scaling campaigns.

• Manage SEO for every event website, focusing on technical health, keyword strategy, on-page optimization, and creating content briefs.

• Collaborate with web and creative teams to build and enhance acquisition landing pages.

• Conduct ongoing conversion rate optimization (CRO) and A/B testing from click-through registration to purchase.

• Oversee campaigns from initial briefing through to optimization, including developing launch playbooks and conducting pre-launch quality assurance.

• Implement and manage ad tracking using GA4, GTM, pixels, and Conversion APIs.

• Attribute ticket sales to campaigns, channels, and markets while providing revenue values to various platforms.

• Develop ticket forecasts, strategize event pricing phases, and monitor daily pacing.

• Adjust targeting, messaging, and budgets across markets while adhering to gambling advertising regulations, platform policies, and privacy standards.

• Manage agencies, freelancers, and platform partners in alignment with key performance indicators (KPIs).

• Recruit and mentor the acquisition team as it expands.

• Transform acquisition data into compelling sponsor presentations for the Sales team.

• Work closely with Events, Sales, Content, and Marketing teams on targeting, messaging, creative development, and landing pages.

• Provide clear action items and performance insights to leadership.

⛳️ Requirements

• A minimum of eight years in paid media and performance marketing.

• Proven track record in driving ticket sales or e-commerce revenue across various countries.

• Ideally, experience in the events or conferences sector.

• Practical expertise in Google Ads and LinkedIn Ads.

• Strong proficiency in Meta advertising.

• Demonstrable results in technical SEO, keyword optimization, and content creation.

• Daily user of Ahrefs or Semrush.

• Experience in building and optimizing landing pages.

• Hands-on experience with conversion rate optimization (CRO) and A/B testing.

• Required practical knowledge of GA4 and Google Search Console (GSC).

• In-depth technical understanding of GTM, server-side tracking, Conversion APIs, attribution, and incrementality testing.

• Comfortable utilizing Looker Studio and Supermetrics.

• Experience in managing personnel, agencies, or freelancers.

• Highly organized and confident in presenting to leadership.

• Fluent in English (C1+ proficiency).

• Experience in acquisition within the iGaming sector or another regulated field is a plus.

• Bonus points for X Ads, programmatic, or SQL experience.

• Additional language skills are advantageous.

🏝️ Benefits

• Flexible working hours.

• A remote-friendly environment built on trust and accountability.

• Autonomy and the freedom to challenge existing practices.

• Opportunities for continuous learning and professional development.

• Access to NEXT Academy and other educational initiatives.

• Additional benefits that vary by location.

• A collaborative environment with supportive colleagues.

• Opportunities to make a significant impact and grow alongside the business.