GTM Strategy – Operations Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the go-to-market strategy for a specific product line or segment from start to finish, including the design of rollouts, enablement initiatives, and targets for adoption.

• Transform inputs from Product, Pricing, and Product Marketing into cohesive go-to-market strategies and monitor adoption against established goals.

• Articulate executive rationale, customer value propositions, and reasons for sales representatives to believe in the product during launches.

• Develop and sustain field materials, processes, and playbooks.

• Collect feedback from the field and convert it into actionable recommendations for Product Marketing.

• Examine performance data to pinpoint stalled launches and identify risks at an early stage.

⛳️ Requirements

• A minimum of 6 years of experience in go-to-market strategy, product marketing, revenue, or sales operations, preferably in FinTech, SaaS, or another rapidly growing environment.

• Proven history of managing a go-to-market initiative or product line from inception to adoption, within a specified scope.

• Experience in converting ambiguous directives into effective solutions that resonate with stakeholders and customers.

• Cross-functional experience collaborating with Product, Product Marketing, Client Success, Sales, Analytics, Legal, or Pricing teams.

• Capability to translate product and pricing strategies into practical, field-ready execution.

• Strong analytical skills for utilizing adoption and performance data to inform subsequent steps.

• Proficient in clear, action-oriented written and verbal communication.

• Ability to thrive in ambiguous situations and act swiftly without waiting for a structured approach.

• Knowledge of merchant, payments, or fintech ecosystems is essential.

• Visa sponsorship is not offered for this role.

🏝️ Benefits

• Equity rewards may be part of the overall compensation package.

• Monthly stipends available for health, wellness, and technology expenditures.

• Comprehensive medical coverage, including dental and vision, fully subsidized for you and your dependents.

• Health care coverage with all premiums covered for all levels of coverage for you and your dependents.

• Flexible Spending Wallets with stipends for Technology, Food, Lifestyle needs, and family planning expenses.

• Competitive vacation and holiday leave policies.

• Employee stock purchase plan (ESPP), allowing employees to purchase Affirm shares at a discounted rate.

• Reasonable accommodations provided during the hiring process.