GTM Strategy, Operations Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the go-to-market strategy for a specific product line or segment from start to finish, encompassing rollout design, enablement, and adoption goals.

• Transform insights from Product, Pricing, and Product Marketing Management (PMM) into a cohesive go-to-market strategy and monitor adoption in relation to established goals.

• Navigate through executive rationale, customer value propositions, and the reasons for field representatives to support new launches.

• Develop and uphold materials, processes, and playbooks for the field team.

• Collect feedback from the field and convert it into actionable recommendations for Product Marketing.

• Evaluate performance metrics to pinpoint stalled launches and proactively identify potential risks.

⛳️ Requirements

• A minimum of 6 years of experience in go-to-market strategy, product marketing, revenue or sales operations, preferably within FinTech, SaaS, or a similarly fast-paced environment.

• Proven history of managing a go-to-market initiative or product line from inception to adoption within a defined scope.

• Ability to transform ambiguous instructions into solutions that resonate with stakeholders and customers.

• Cross-functional experience collaborating with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing teams.

• Skill in translating product and pricing strategies into effective, field-ready execution.

• Capacity to utilize adoption and performance data to inform subsequent actions.

• Strong, action-oriented communication skills in both writing and speaking.

• Proficiency in working effectively amidst ambiguity and the ability to act swiftly without awaiting a prescribed approach.

• Familiarity with merchant, payments, or fintech ecosystems is essential.

🏝️ Benefits

• Monthly stipends for health, wellness, and technology expenses.

• Full medical coverage at no cost to employees.

• Dental and vision insurance for both employees and their dependents.

• Comprehensive health care coverage with all premiums paid for all coverage levels for employees and their dependents.

• Flexible Spending Wallets with stipends for Technology, Food, Lifestyle needs, and family planning expenses.

• Generous vacation and holiday schedules.

• Employee stock purchase plan allowing employees to acquire shares of Affirm at a discounted rate.

• Reasonable accommodations provided during the hiring process.