GTM Engineer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the inbound journey from form submissions or meeting requests to the initial representative engagement, reducing response times to mere minutes.

• Develop lead-to-account matching, qualification, and routing frameworks, establishing clear service level agreements (SLAs) and alerts for any discrepancies.

• Create and automate immediate follow-up processes, which include notifications for representatives, scheduling meetings, and providing context-rich handoffs.

• Collaborate on signal-based initiatives with Marketing, focusing on activities such as website visits, product or event interactions, champion job transitions, and triggers for renewals or expansions.

• Transform signals into actionable tasks, alerts, sequence enrollments, or account summaries for the appropriate owner.

• Partner with Marketing for campaign follow-up, processing leads from events, and facilitating nurture handoffs.

• Identify low-value tasks across representatives, SDRs, marketers, and CSMs, prioritizing solutions based on potential hours saved.

• Automate CRM maintenance tasks, including field completion, duplicate prevention, activity tracking, and requirements for stage changes.

• Develop AI-enhanced workflows, such as pre-call account research, Salesforce call summaries, follow-up email drafts, and flags for deal risks.

• Enhance the coverage and accuracy of account and contact data by utilizing existing data sources.

• Assist in evaluating and potentially leading the implementation of an enrichment and orchestration platform like Clay.

• Facilitate integrations between Salesforce, marketing automation, sales engagement, conversation intelligence, and other go-to-market (GTM) tools using APIs, webhooks, and workflow platforms.

• Adhere to the data model and change-control standards established by the Salesforce administration team.

• Document each workflow comprehensively, detailing its purpose, outputs, ownership, and shutdown procedures.

• Evaluate success against a baseline set during the initial 30 days, concentrating on accelerating the pipeline and reducing manual hours.

⛳️ Requirements

• A minimum of 4 years’ experience in a technical go-to-market (GTM) role, such as GTM engineering, RevOps systems, marketing operations engineering, or sales operations automation within a B2B SaaS environment.

• Extensive knowledge of Salesforce, including its objects, fields, flows, validation rules, and the interrelation of lead, contact, account, and opportunity data.

• Practical experience in creating production workflows on at least one automation platform, such as n8n, Workato, Make, Zapier, or Tray.

• Proficiency with REST APIs, webhooks, JSON, and authentication; capable of interpreting API documentation and integrating two systems independently.

• Basic scripting skills in Python or JavaScript, along with fundamental SQL knowledge.

• Hands-on experience utilizing large language models (LLMs) in workflows, including prompt design, structured outputs, accuracy testing, and awareness of when AI should not be applied.

• A proven history of delivering automations that demonstrably saved time or enhanced conversion rates, supported by quantifiable results.

• Strong documentation skills and the discernment to create systems that others can effectively maintain.

• Familiarity with Clay or comparable enrichment and orchestration tools (such as Apollo, ZoomInfo workflows, Common Room) is a plus.

• Experience with lead routing and scheduling tools like LeanData or Chili Piper is advantageous.

• Knowledge of intent platforms, such as 6sense or Demandbase, is a plus.

• Acquaintance with marketing automation systems (e.g., HubSpot) and sales engagement platforms (Outreach, Salesloft, Gong Engage) is a plus.

• Exposure to data warehousing and reverse ETL processes (e.g., Snowflake) is a plus.

• Experience in a private equity-backed or rapidly scaling SaaS firm, or in the fields of fintech, payments, or accounts receivable/accounts payable software is a plus.

🏝️ Benefits

• Opportunity to work in a dynamic and fast-paced environment.

• Access to professional development resources and training.

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Flexible work arrangements to promote a healthy work-life balance.