GTM Engineer

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the systems that drive Popmenu’s go-to-market strategy from the ground up.

• Establish a unified source of truth for addressable restaurants in the US and UK markets.

• Automatically assign, enrich, and evaluate restaurant accounts based on fit and intent.

• Create an AI-driven outbound engine that transforms cold restaurants into booked conversations.

• Build infrastructure for domain strategy, inbox rotation, warm-up, and sender reputation management.

• Enhance the speed of inbound lead processing, routing, and attribution in collaboration with Marketing.

• Streamline list building, account research, call preparation, follow-up, routing, and data entry for account executives.

• Supply representatives with prioritized, signal-ranked queues.

• Refine onboarding processes, support workflows, and account health scoring for Customer Experience (CX).

• Coordinate handoffs between Sales, Marketing, and CX teams.

• Automate manual processes without disrupting effective existing workflows.

• Take ownership of the architecture that connects go-to-market tools and ensures the quality of data within them.

• Manage solutions end-to-end, including monitoring, error handling, and establishing guardrails for AI-generated content reaching restaurants.

• Assess the go-to-market stack and suggest tools to adopt, replace, or retire.

• Define the roadmap and prioritize initial builds.

• Measure reductions in repetitive hours, territory coverage, data accuracy, booked conversations, and speed to lead.

• Report directly to the Chief Business Officer and Co-Founder while collaborating across Sales, Marketing, and CX.

⛳️ Requirements

• 5+ years of experience in go-to-market engineering, revenue operations, growth, or marketing operations, including time leading a function rather than just a segment.

• Self-motivated with the ability to identify challenges, prioritize them, and drive solutions to completion.

• Proficient in SQL and working knowledge of Python or an equivalent language.

• Capability to connect two systems lacking native integration.

• Experience in developing AI-driven workflows that engage real customers.

• Ability to articulate AI evaluations, guardrails, and human review processes.

• Expertise in CRM architecture rather than mere administration.

• Familiarity with Salesforce or HubSpot.

• Experience with modern enrichment and orchestration tools such as Clay, n8n, Make, or equivalent.

• Commercial acumen.

• Proven track record of delivering work with teams you do not directly manage.

• Strong preference for high-velocity, low-ACV motions, with cycles under 30 days and thousands of accounts per market.

• Strong preference for experience in restaurant technology, hospitality SaaS, or vertical SaaS.

• Strong preference for familiarity with local business or multi-location data.

• Experience building solutions without a large team in a startup or scale-up environment is preferred.

🏝️ Benefits

• Annual bonus target: 20% of base salary.

• Equity options available for every employee.

• Remote work opportunities available across the US.

• Quarterly peer recognition through Super Booms.

• Company contributions to causes selected by team members.

• Opportunities for growth and professional development.

• Meaningful equity for all employees.

• Comprehensive medical benefits.

• Dental coverage.

• Vision coverage.

• 401(k) retirement plan.

• Wagmo Wellness Plan for pets.