GTM Engineer

This is a fully remote position, open to applicants in New York.

📋 Description

• Conduct ongoing lead-generation experiments across various channels, including outbound, paid advertising, and content.

• Take ownership of B2B pipeline metrics and the strategies driving them.

• Conceptualize and implement comprehensive campaigns, encompassing lists, messaging, targeting, landing pages, and follow-up sequences.

• Leverage AI tools to enhance research, targeting, copywriting, and performance evaluation.

• Assess effective strategies, discontinue those that are not working, and scale successful initiatives.

• Identify and connect with behavioral health decision-makers wherever they may be located.

⛳️ Requirements

• Several years of experience in B2B lead generation across outbound, advertising, content, or a combination thereof.

• Capability to navigate uncertainty and establish processes in areas lacking structure.

• Strong sense of ownership with accountability for results.

• Experience in developing go-to-market strategies for healthcare and mid-market audiences (preferred).

• Proficiency with Claude Code and other AI coding tools (preferred).

• Sufficient coding skills to create internal tools that enhance the speed of experiments and measurement (preferred).

• Previous experience selling to healthcare or behavioral health providers (preferred).

• Must have authorization to work in the United States.

🏝️ Benefits

• [Insert benefits here]

• [Insert additional benefits here]