GTM Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and sustain reports and dashboards that provide Sales and Marketing with a unified, precise overview of the funnel.

• Manage the daily upkeep and evolution of current GTM reporting as source data, targets, and strategies shift.

• Evaluate the effectiveness of campaigns, experiments, and GTM initiatives.

• Convert open-ended inquiries into testable hypotheses and assess funnel, pipeline, and campaign performance.

• Combine data from CRM and marketing platforms into comprehensive cross-functional analyses.

• Review CRM fields, lead-routing protocols, and scoring logic for anomalies and rectify underlying issues.

• Oversee the adherence to outbound cadences, routing rules, scoring models, and other GTM tools.

• Manage lead-scoring and attribution models and signal when adjustments are necessary.

• Transform GTM data into actionable insights for Sales, Marketing, and RevOps.

• Address routine funnel-data inquiries and elevate more complex or ambiguous requests to Analytics leadership.

• Articulate data insights clearly to those without an analytical background.

⛳️ Requirements

• 1–3 years of experience in a GTM-focused analytics position (marketing analytics, sales analytics, business intelligence, or a related field) with a strong emphasis on funnel analysis and reporting.

• Proficient in creating and maintaining dashboards using Lightdash and Omni.

• Skilled in writing SQL within an analytics framework utilizing dbt and BigQuery.

• Practical experience in reporting on CRM and marketing platforms such as Salesforce, HubSpot, and Google Analytics.

• Comfortable managing scoring or attribution models on a daily basis, monitoring for drift and indicating when adjustments are needed.

• Knowledgeable about both B2B and B2C funnels and pertinent metrics, including MQL/SQL conversion, win rate, and pipeline velocity.

• Capable of transforming vague questions into hypotheses, testing them, and offering recommendations.

• Familiar with utilizing AI tools and critically assessing their outputs rather than accepting them unconditionally.

• Adaptable to a remote-first, dynamic environment while collaborating with a small team across diverse areas.

🏝️ Benefits

• Flexible PTO along with 8 paid company holidays.

• Medical benefits with cost-sharing: health, dental, and vision (US based).

• 401(k) plan with company matching (US based).

• Flexible parental leave.

• Remote-first work culture.

• Stipends for technology, coworking space, and professional development.