Commercial GTM Leader

This is a fully remote position, open to applicants in Alabama, +36 more states.

📋 Description

• Establish NordicTrack B2B as a well-defined and credible commercial entity by identifying target segments, commercial offerings, and enhancing brand credibility.

• Manage the commercial P&L while setting goals for pipeline, bookings, margins, pricing, packaging, channels, and partnerships.

• Develop and execute the B2B go-to-market strategy from conception through to revenue closure.

• Foster relationships with distributors, resellers, and strategic partners.

• Take ownership of pipeline, revenue, partner health, and overall commercial outcomes.

• Evaluate the Pilates B2B equipment market, including audience size and key segments.

• Provide recommendations for awareness, adoption, and market-share goals.

• Identify obstacles to adoption and their underlying causes.

• Formulate funnel strategies, define channel roles, and craft positioning, messaging, and comprehensive communications.

• Keep track of competitive, cultural, and consumer trends.

• Plan Pilates and Strength product launches, covering timelines, channels, assets, and success metrics.

• Create creative briefs, assess creative outputs, and oversee creative quality across brand, performance, and social channels.

• Collaborate with Media, Creative, Social, Influencer, and Analytics teams.

• Develop category storytelling, launch toolkits, training materials, and visual standards for sales teams and retail partners.

• Define and analyze metrics related to awareness, consideration, conversion, and early adoption.

• Transform performance insights into strategic adjustments in messaging and channel approaches.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related field.

• 5–7 years of experience in brand marketing, product marketing, or go-to-market roles for tangible products.

• Proven experience in launching new products or emerging categories that necessitated customer education.

• Demonstrated capability to make decisions with limited information and prioritize swift progress.

• Established creative judgment, with experience assessing and refining work across brand and performance dimensions.

• Familiarity with performance marketing principles, funnel economics, and ROI considerations.

• Experience in both large-scale brands and agile, resource-limited environments.

• Strong intuition for social-first creative and cultural relevance.

• Exceptional written and verbal communication skills that are clear and concise.

• Proven history of linking brand and creative decisions directly to commercial success.

• A strong ownership mentality with a readiness to contribute wherever necessary to achieve results.

• Authorized to work in the United States without the need for sponsorship.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance plans.

• Opportunities for professional development and career advancement.

• Flexible work hours and potential for remote work options.

• Employee discounts on products and services.