Global Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement launch strategies for each product introduction, encompassing internal readiness, training, milestone tracking, PRD support, and NCA assistance.

• Collaborate on external launch execution, including campaigns, press engagements, and webinars, alongside the Director and regional marketing teams.

• Monitor launch milestones and proactively identify risks to the Director to prevent impacts on go-to-market timelines.

• Manage the portfolio marketing toolkit, which includes battlecards, presentations, clinical and value messaging, objection handling, and demonstration resources.

• Ensure that sales-facing materials are up-to-date, accurate, and consistent with the Director's positioning.

• Conduct product-level competitive analysis and win/loss evaluations.

• Integrate competitive insights into portfolio strategy and highlight changes that necessitate a response from the commercial team.

• Create and sustain product sheets, case studies, reference narratives, and return-on-investment calculators.

• Verify that content aligns with the latest clinical and health-economic evidence approved by Clinical/Medical Affairs.

• Develop master assets for localization in regional markets and facilitate in-country execution.

• Assist regional teams by providing visibility and coordination at the opportunity and bowler levels without directly managing customer relationships.

• Maintain the asset library and oversee content approvals with Marketing Communications in compliance with regulatory, legal, and brand standards.

• Monitor launch and campaign KPIs and coordinate logistics for events and key opinion leader engagements.

• Synthesize customer, competitive, and regional feedback into prioritized inputs for roadmap discussions with R&D and Product Management.

• Aid the Product Marketing Director in cross-functional collaboration with R&D, Clinical, Regulatory, and Market Access concerning launch deliverables and dependencies.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or Engineering.

• 3–5 years of experience in product marketing, ideally within medical devices or another regulated B2B sector.

• Proven experience in creating sales enablement content and managing product launches from start to finish.

• Proficient in cross-functional collaboration with Clinical, Regulatory, R&D, and Sales/Commercial divisions.

• Strong project management and prioritization capabilities.

• Exceptional written and verbal communication skills.

• Fluency in English is mandatory.

• Must have legal authorization to work in the United States.

• Employment visa sponsorship is not available now or in the future.

• Successful completion of a drug screening, as necessary.

• Vaccination requirements may be applicable for specific GE HealthCare clients.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Paid time off.

• 401(k) plan with options for employee and company contributions.

• Life, disability, and accident insurance.

• Tuition reimbursement.

• Opportunities for professional development.

• Competitive salary.

• Performance-based incentive compensation, which may comprise cash bonuses and/or long-term incentives (LTI).

• Relocation assistance is not offered.