Growth Specialist – Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, oversee, and enhance SEM campaigns for auto insurance, encompassing keyword research, ad copy creation, bid management, negative keyword maintenance, and match type strategies.

• Manage performance metrics at both the state and DMA levels; create and refine location bid modifiers and state-segmented campaign frameworks.

• Track quote-start and quote-completion rates by keyword, device, and state; identify drop-off points and collaborate with PM/CRO to optimize the quote process.

• Monitor auction dynamics in relation to direct carriers and comparison marketplaces; adjust bidding and messaging in response to competitor actions and seasonal variations.

• Extend responsibilities into non-search marketing channels.

• Review daily performance against GPM and revenue goals; pinpoint underperforming campaigns and implement corrective measures.

• Ensure ad copy and landing pages adhere to insurance advertising regulations, licensing requirements, and state-specific restrictions; collaborate with Legal/Compliance to resolve ambiguities.

• Contribute to weekly performance reports that provide clear context and actionable recommendations.

• Report to the Senior Performance Marketing Lead and work closely with the Head of Performance Marketing.

⛳️ Requirements

• A minimum of 2 years of experience managing paid media for U.S. auto insurance within a carrier, agency, or comparison marketplace.

• At least 3 years of hands-on experience with Google Ads in a performance/direct-response setting, demonstrating improvements in ROAS or reductions in CPA on actual budgets.

• Proven experience with running Meta Ads and TikTok Ads campaigns.

• Strong understanding of revenue per click and per lead, lead quality, and payout structures.

• Familiarity with Smart Bidding, keyword match types, levers for Quality Score, search term analysis, geo-targeting, and best practices for campaign structure.

• Capability to make independent optimization decisions within established guidelines.

• Proficient written English skills and the ability to summarize performance and insights in weekly updates to a U.S.-based team.

• A Bachelor's degree is preferred (optional).

🏝️ Benefits

• Equal opportunity employment.

• Consideration for qualified applicants with criminal histories consistent with applicable law.