Growth Product Manager – Web Funnel, CRO

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take ownership of the web funnel, which includes landing pages, paywalls, checkout processes, and subscription flows.

• Design, implement, and evaluate A/B tests from start to finish, covering hypothesis formulation, setup, statistical significance assessment, and rollout.

• Create and manage a hypothesis backlog while prioritizing tests based on anticipated impact.

• Enhance pricing strategies, paywalls, and subscription offerings, including trials, plans, and upselling options.

• Work closely with acquisition teams to ensure funnel modifications are in sync with traffic sources and campaign strategies.

• Monitor funnel metrics such as conversion rates, ARPU, LTV, trial-to-paid conversion, and churn rates.

• Provide reports on testing outcomes.

• Operate asynchronously and communicate effectively in writing across various time zones.

⛳️ Requirements

• Over 3 years of experience in conversion rate optimization for web products or funnels.

• Practical experience in A/B testing related to web payments and subscriptions, including checkout, billing, trials, and renewals.

• In-depth knowledge of traffic sources and paid acquisition strategies, particularly Google Ads and Meta.

• A demonstrated history of generating hypotheses and successfully implementing winning tests.

• Hands-on experience with product analytics platforms such as Amplitude, Mixpanel, or comparable tools.

• Familiarity with funnel metrics and fundamental statistical concepts, including sample size and significance.

• Experience working collaboratively with development teams.

• Excellent written communication skills.

• Capability to work independently in a remote, asynchronous environment.

• Comfort with taking ownership, being transparent, and maintaining a results-oriented approach.

• Resume must be submitted in English.

• Availability within a ±4 hour window of the Central European Time (CET) zone.

• Preferred: experience with subscription applications, SaaS, consumer web products, payment providers like Stripe or Paddle, and business intelligence tools.

🏝️ Benefits

• Remote-first approach: Work and live wherever you feel happiest and most productive. No relocation necessary.

• Flexible hours: Focus on outcomes rather than the time spent at a desk.

• Unlimited paid time off.

• Budget for learning and development, covering courses, books, conferences, and certifications.

• Home office and wellness allowances.

• Join a small, senior, collaborative team where your work is visible and your decisions have an impact.

• Opportunity to create products that are utilized by millions of people in over 160 countries.