Growth Partner

This is a fully remote position, open to applicants in Argentina, +2 more countries.

📋 Description

• Lead the email and SMS growth strategy for a collection of Growth Partner brands, managing everything from list acquisition to retention and win-back efforts.

• Develop list growth initiatives utilizing identity resolution, entrance/exit exchanges, recognition features, pop-ups, top bars, landing pages, and exit intent strategies.

• Create promotional calendars and establish sending cadences, increasing volume as lists and engagement metrics improve.

• Collaborate with each brand's performance agency to ensure that paid traffic is appropriately recognized, captured, and converted.

• Manage the complete onboarding process for new clients, which includes kickoff meetings, data migration, list transfers, email validation, and deliverability warm-up procedures.

• Construct or enhance lifecycle programs such as welcome series, cart and browse abandonment messages, product storytelling, Subscribe & Save options, post-purchase communications, and win-back strategies.

• Set up Brand Book and Dimensions to ensure the platform's AI aligns with each brand's unique voice, products, and objectives.

• Implement SMS, MMS, and RCS initiatives, including Super RCS, with compliant opt-in processes.

• Execute daily campaigns and automations, encompassing briefs, copy guidance, quality assurance, scheduling, and audience segmentation.

• Collaborate with designers and creative tools to produce over 2 new creatives per client each month, providing copywriting assistance as necessary.

• Consistently test subject lines, offers, timing, channel mix, and onsite capture methods, applying successful outcomes.

• Monitor deliverability, list health, and SMS volume in relation to each client's package.

• Act as the primary point of contact for each Growth Partner brand.

• Provide regular performance reports and conduct planning sessions focused on revenue and list growth.

• Identify expansion opportunities and collaborate with the Sales team on renewals.

• Share client insights with Product teams to enhance blueprints, playbooks, and processes.

• Offer guidance on AI products that streamline calendar creation and execution processes.

• Test automation features with clients, report findings, and pinpoint areas for improvement.

• Work closely with Product teams to influence the roadmap based on practical client applications.

• Transition focus from manual production to strategic planning as automation tools become available.

⛳️ Requirements

• A minimum of 5 years of experience managing full-lifecycle email programs for small to mid-sized eCommerce brands, including strategy, development, execution, reporting, and optimization.

• Strong preference for candidates with SMS program experience, particularly in compliant list growth and the orchestration of email/SMS efforts.

• A proven history of scaling an email program from zero to hypergrowth, demonstrating measurable outcomes in terms of list size, revenue per subscriber, and the share of revenue generated from owned channels.

• Practical experience with list growth strategies such as pop-ups, on-site capture, exit intent tactics, landing page creation, offer strategies, and collaborating with paid media to convert traffic into subscribers.

• Extensive knowledge of lifecycle automation processes, including welcome series, abandonment campaigns, post-purchase communications, replenishment strategies, and win-back initiatives.

• Familiarity with campaign calendar planning.

• Strong understanding of deliverability, list hygiene, and platform migration processes.

• Experience working in an agency or managing multiple clients, capable of overseeing 5 or more brand programs simultaneously.

• Exceptional creative judgment and proficient copywriting skills; able to produce clear briefs, draft copy when necessary, and provide constructive design feedback.

• Analytical skills to extract performance data, derive insights, and translate them into actionable plans.

• Confident communication skills suitable for interactions with founders and marketing leaders.

• Proficient in platforms such as Klaviyo, Attentive, Postscript, or similar tools.

• Familiarity with Google Suite, Slack, and Bootcamp, with the ability to quickly adapt to new tools.

• A proactive, ownership-driven mindset; capable of following up independently and completing tasks effectively.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunity for professional growth and development.

• Flexible work environment with remote options.

• Comprehensive health and wellness benefits.

• Access to cutting-edge tools and resources.