Growth Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for non-technical clients.

• Foster robust client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign variables.

• Daily performance monitoring and campaign adjustments based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and devise strategies for improvement.

• Experiment with audiences, messaging, and creative to uncover performance opportunities.

• Contribute to ad copy and messaging for campaigns.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Resolve technical issues between advertising platforms and client systems.

• Monitor tracking and lead flow to avert issues that could negatively impact client results.

• Report to the Associate Director of Operations, remaining accountable for client outcomes, relationships, and retention.

⛳️ Requirements

• 4+ years of practical experience in paid media, with a strong emphasis on Meta advertising.

• Proven experience managing multiple client accounts and leading client-facing discussions simultaneously.

• Demonstrated capability to steer campaigns towards defined performance targets while enhancing client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Preference for experience in lead-generation and appointment-setting campaigns.

• Video sales letter marketing experience is preferred.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Experience in direct-response advertising is preferred.

• Ability to take initiative, investigate issues, implement changes, and take action.

• Capacity to clearly explain performance metrics to clients who may not have a marketing background.

• Highly organized, detail-oriented, and adept at managing multiple accounts efficiently.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance Bonus incentives.