Growth Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategic direction, priorities, and subsequent steps.

• Create and distribute bi-weekly performance reports at least 24 hours prior to the scheduled calls.

• Convert campaign data into clear and actionable recommendations suitable for non-technical clients.

• Foster robust client relationships that facilitate retention, renewals, and referrals.

• Proactively address account issues to ensure stability and promote growth.

• Develop, launch, and refine Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and various campaign elements.

• Track performance daily and make necessary adjustments based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and devise strategies for enhancement.

• Experiment with audiences, messaging, and creative content to uncover opportunities for improved performance.

• Contribute to the creation of ad copy and campaign messaging.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automations via Zapier, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations and maintain accountability for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Proven experience managing multiple client accounts simultaneously and leading client-facing discussions.

• Demonstrated ability to steer campaigns towards established performance objectives while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Excellent communication, organizational, and problem-solving skills.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead generation and appointment-setting campaigns.

• Preferred: Experience with video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.