Growth Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Facilitate bi-weekly client meetings to discuss performance, strategies, priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for non-technical clients.

• Foster strong client relationships that enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Monitor performance daily and adjust based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and devise strategies to enhance results.

• Test audiences, messaging, and creative elements to uncover opportunities for improved performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automation, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Proactively oversee tracking and lead flow to mitigate issues that could impact client outcomes.

• Report to the Associate Director of Operations, being accountable for client results, relationships, and retention.

⛳️ Requirements

• 4+ years of direct experience with paid media, particularly in Meta advertising.

• Experience managing multiple client accounts concurrently and leading client-facing discussions.

• Demonstrated ability to steer campaigns towards specific performance objectives while promoting client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Strong communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Knowledge of lead-generation and appointment-setting campaigns.

• Preferred: Experience with video sales letter marketing.

• Preferred: Familiarity with high-ticket or considered-purchase funnels.

• Preferred: Background in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Remote Work options.

• Flexible Scheduling.

• Performance-based Bonus.