This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and execute structured testing methodologies across paid social media, streaming audio, direct mail, programmatic advertising, and other innovative channels.

• Oversee a growth testing budget by reallocating resources towards high-performing initiatives.

• Assume complete responsibility for one or two channels within 6 to 12 months.

• Evaluate quantitative and qualitative data to determine which experiments to expand, modify, or discontinue.

• Deliver recommendations to marketing and sales leadership.

• Utilize AI tools for creative testing, automation, and optimization purposes.

• Create testing frameworks and maintain comprehensive documentation.

• Collaborate effectively with Creative, Sales, and Product Marketing teams.

• Drive pipeline generation for MaintainX and establish a foundation for future core marketing investments.

⛳️ Requirements

• Proven hands-on experience managing performance campaigns and budgets across paid social media, programmatic advertising, content syndication, or similar demand-generation channels.

• Proficient in co-managing an annual performance marketing budget of $250,000 to $500,000 or more.

• Established history of designing rigorous tests, assessing impact, and formulating clear recommendations.

• Background in growth or B2B performance marketing, preferably within the SaaS sector.

• Comfortable with analytics tools and CRM systems (Salesforce, HubSpot, Google Analytics, Tableau) to extract insights and take actionable steps.

• Practical experience leveraging AI tools in campaign or creative workflows.

• Familiarity with offline channels, such as direct mail or streaming audio.

• Experience with paid search (Google/Bing), which is not included in this role.