Growth Marketing Program Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Strategize, implement, and continually enhance marketing initiatives to drive customer acquisition, expansion, and revenue growth.

• Take ownership of Business Development Representative (BDR) programs.

• Oversee customer lifecycle marketing initiatives.

• Implement account-based campaigns and communications for customer success.

• Create growth strategies focusing on cross-selling, upselling, renewals, reactivation, and customer engagement.

• Design and execute integrated marketing programs that support BDR pipeline generation and strategic sales objectives.

• Conduct ABM programs targeting strategic prospects and existing clientele.

• Track campaign performance and enhance the effectiveness of programs.

• Collaborate with Sales, Business Development, and Customer Success teams to pinpoint and act on cross-sell and upsell opportunities.

• Monitor pipeline activities, campaign results, customer engagement levels, and program ROI.

• Create reports and provide recommendations for data-informed decision making.

• Utilize Salesforce, marketing automation tools, Power BI, and AI technologies to enhance campaign effectiveness and operational efficiency.

• Collaborate with Marketing, Sales, Business Development, Customer Success, Sales Operations, Product teams, and strategic partners on integrated growth initiatives.

• Contribute to ongoing improvement initiatives within the Marketing organization.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• Over 5 years of experience in B2B marketing, customer marketing, account-based marketing, demand generation, or program management.

• Proven ability to develop programs that drive pipeline growth, customer retention, and revenue increases.

• Exceptional communication skills in both French and English.

• Regular engagement with colleagues, suppliers, and customers outside of Quebec, both nationally and internationally.

• Preferred technical expertise with Salesforce (SFDC).

• Preferred technical knowledge of Pardot/Marketing Cloud Account Engagement or similar marketing automation platforms.

• Preferred technical experience with Power BI.

• Preferred technical proficiency in Microsoft Excel.

• Preferred experience with Generative AI tools such as Claude, ChatGPT, or similar.

• Background in engineering, industrial technology, or manufacturing is a significant advantage.

• Strong analytical abilities.

• Excellent project management skills.

• Strong capabilities in cross-functional collaboration.

• Dedication to continuous learning and process enhancement.

🏝️ Benefits

• Permanent employment position.

• Competitive base salary.

• Comprehensive medical, dental, vision, life, and short/long-term disability insurance fully covered by the employer from Day One.

• Group RRSP/DPSP retirement savings plan with employer contributions, available to join from Day One.

• Flexible career paths and opportunities for internal promotions.

• Career advancement opportunities.

• Opportunities for learning and skills development.

• Flexible paid time off (PTO) policy.

• Sick and personal days available.

• Summer flexible schedule.

• Structured onboarding program with team support from Day One.

• Equal opportunity employer committed to fostering diversity and inclusion.

• Accommodations available upon request throughout the hiring and selection process.