Growth & Marketing Operations Manager

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take ownership of marketing performance across various markets and channels.

• Generate weekly reports on key performance indicators and communicate findings to executives.

• Monitor lead volume, qualified leads, cost per lead (CPL), customer acquisition cost (CAC), conversion rates, and return on investment (ROI).

• Analyze paid search, organic search, local search, email/SMS campaigns, referrals, and additional marketing channels.

• Connect marketing efforts to outcomes such as leads, contacts, quotes, sales, and revenue.

• Examine fluctuations in lead volume, quality, costs, conversion rates, revenue, and overall market performance.

• Convert data insights into actionable recommendations, assigned responsibilities, action steps, and success metrics.

• Identify and assess profitable customer acquisition opportunities, including budget evaluation, keyword analysis, landing page optimization, local search strategies, lead reactivation, CRM follow-ups, and growth initiatives.

• Oversee agencies, vendors, and internal specialists; review strategies for paid search, SEO, local search, Google Business Profiles, CRM workflows, tracking, attribution, websites, and standard operating procedures (SOPs).

• Manage project priorities, ownership, deadlines, dashboards, campaign calendars, testing backlogs, vendor deliverables, SOPs, training materials, and quality control checklists.

• Foster alignment between Marketing and Sales by assessing targeting, messaging, qualification processes, routing, response times, follow-ups, and sales execution.

• Coordinate efforts among paid media, SEO, content, email/SMS, creative, website, marketing automation, analytics, and reporting specialists.

• Present findings, receive feedback, adjust plans, and manage the daily marketing operations system.

• Create scorecards, establish ownership, report attribution, develop CAC reporting, outline growth roadmaps, set SOPs, and establish leadership workflows.

• Report directly to the President/General Manager and collaborate closely with John, Sales, Operations, internal specialists, and external agencies.

⛳️ Requirements

• 5 to 8+ years of experience in growth marketing, performance marketing, marketing operations, demand generation, or digital marketing.

• Practical experience with Google Ads/PPC, SEO, local SEO, Google Business Profiles, GA4, Google Search Console, CRM and marketing automation tools, lead routing, call tracking, attribution and reporting, conversion rate optimization, landing pages, websites, agency management, executive KPI reporting, SOP development, and team training or coaching.

• Experience in multi-market or local service industries.

• Valuable experience in diagnosing and resolving marketing challenges personally.

• Strong analytical skills with a commercial focus.

• Highly organized and technically proficient.

• Comfortable with accountability, meticulous tasks, prioritization, and receiving direct feedback.

• Clear communication with executives, vendors, and team members.

• Resourceful, reliable, and open to coaching.

• Results-driven and focused on continuous improvement.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional growth and development.

• Comprehensive health and wellness benefits.

• Flexible work arrangements to promote work-life balance.