Growth Marketing Manager – Lifecycle Lead

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take full ownership of the end-to-end lifecycle MarTech stack, which includes platform configuration, integration, and ongoing development.

• Connect the CRM platform with behavioral analytics tools like Amplitude and Segment for immediate audience activation.

• Facilitate real-time API-driven content delivery, in-app and web messaging, as well as dynamic content powered by live data.

• Implement conversion tracking linked to loans disbursed, activations, and repayments.

• Develop control group methodologies to accurately assess true incrementality.

• Establish user-level preference management to honor communication preferences and minimize opt-out risks.

• Create scalable, data-driven customer journeys and automated flows that leverage database capabilities.

• Construct reusable journey templates, segmentation frameworks, and content modules.

• Outline lifecycle strategies across acquisition, activation, engagement, retention, and win-back phases.

• Conduct audits and restructure the CRM environment, focusing on segment architecture, naming conventions, attributes, and tags.

• Transition from manual data imports to event-triggered, API-based audience activation.

• Set governance standards for campaigns, journeys, and segments.

• Manage lifecycle KPIs and dashboards while conveying strategic insights and recommendations.

• Collaborate with Product, Data Engineering, and Data Science teams on event tracking, predictive modeling, and product alignment.

• Execute A/B and multivariate experiments across various channels, content types, and timing.

⛳️ Requirements

• A minimum of 4 years of experience in lifecycle marketing or CRM.

• At least 2 years in a strategic role, rather than purely operational, within a major CRM or marketing automation platform.

• Proficiency in tools such as Braze, Salesforce Marketing Cloud, Adobe Campaign, Iterable, Klaviyo, or similar platforms.

• Demonstrated success in integrating CRM platforms with analytics or CDP tools for real-time audience engagement.

• Experience in designing scalable, data-driven lifecycle architectures featuring dynamic content, event-triggered journeys, and database-driven flows.

• Capability to implement real-time personalization APIs, in-app messaging, conversion tracking, and control group measurement.

• Background in diagnosing and resolving platform health challenges, such as segment bloat, attribute sprawl, and naming inconsistencies.

• Strong analytical abilities with the capacity to translate behavioral data into lifecycle strategies.

• Knowledge of email deliverability, mobile push best practices, and omnichannel communication principles.

• A strong inclination toward automation, system design, and scalability instead of manual campaign execution.

🏝️ Benefits

• A diverse and inclusive workplace culture.

• Reasonable accommodations provided during the hiring process.

• Recognition through industry certifications and awards for the employer.