Growth Marketing Manager – Genotyping Solutions

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Design and implement comprehensive digital, email, content, and event marketing campaigns for genotyping products and services.

• Execute full-funnel multichannel campaigns aimed at fostering account growth, as well as cross-selling and upselling initiatives.

• Create automated nurture streams to guide leads through the sales funnel.

• Establish organic social media strategies, including templates for LinkedIn posts and messaging guidelines.

• Assist in product launches with customized go-to-market campaigns.

• Plan and coordinate tradeshows and industry events, covering logistics, booths, promotions, collateral, and overall coordination.

• Participate in one to two events each calendar year.

• Propel new business and growth through account-based marketing strategies.

• Collaborate with Sales, Product Management, distribution, and Marketing Operations teams.

• Create sales enablement materials including sell sheets and follow-up templates.

• Collect Voice of Customer insights and identify Key Opinion Leaders.

• Communicate marketing plans, priorities, and results through updates, dashboards, and presentations.

• Develop application notes, case studies, sales enablement tools, and campaign assets.

• Monitor and analyze campaign performance metrics, including MQLs, conversion rates, and ROI.

• Leverage AI tools and marketing automation platforms to enhance targeting, segmentation, and content efficiency.

• Optimize marketing processes, systems, and best practices.

⛳️ Requirements

• Proven experience in B2B marketing within the agrigenomics, life sciences, diagnostics, or healthcare technology industries.

• Familiarity with campaign planning and execution, demand generation, lead nurturing, and sales enablement.

• Capability to manage a diverse product portfolio and juggle multiple projects at once.

• Exceptional prioritization skills.

• Strong collaboration and communication abilities across Sales, Product, and Marketing teams.

• A growth-oriented mindset with a proactive and solution-driven approach.

• Experience with marketing automation and CRM platforms like HubSpot, MCAE, or Salesforce.

• Proficient in using Asana.

• Analytical mindset with the ability to convert data into actionable enhancements.

• Ability to work independently in a fast-paced, dynamic environment.

• Fluent in English; proficiency in additional languages is a plus.

• Located on the East Coast of the US.

• Willingness to travel occasionally for internal team meetings or external events.

🏝️ Benefits

• Employees have the option to work remotely.

• Occasional travel for internal team meetings or external events.

• Commitment to equal opportunities in employment.