Growth Marketing Manager, B2C

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee the performance marketing agency Cream, focusing on Google Search, PMax, Meta, and programmatic channels.

• Develop strategic plans, evaluate proposals, challenge targeting and creative approaches, and take responsibility for the commercial results of the agency partnership.

• Manage and enhance affiliate and referral programs, which includes partner recruitment, commission structuring, performance monitoring, and payouts.

• Establish and nurture influencer partnerships as a quantifiable growth avenue.

• Take ownership of acquisition objectives for both Overleaf and Readcube.

• Distribute budgets across agency-led and in-house channels to meet customer acquisition costs (CAC) and revenue targets.

• Model the CAC to lifetime value (LTV) ratio by channel and cohort, utilizing it to inform investment choices.

• Collaborate with the senior growth and commercial analyst on tracking, attribution, and expenditure reconciliation.

• Implement structured testing across creative, audience, offer, and channel combinations.

• Present performance metrics to commercial and marketing leadership, linking channel statistics to pipeline and revenue contributions.

• Leverage AI tools for campaign optimization, creative evaluations, audience insights, and reporting.

⛳️ Requirements

• Demonstrated expertise in performance marketing across Google Search, PMax, Meta, and programmatic platforms.

• Preferably, direct experience in managing an external agency.

• Practical experience in establishing and managing affiliate and/or referral programs.

• Background in influencer marketing as a quantifiable customer acquisition strategy.

• A commercial, data-driven mindset with fluency in CAC, LTV, and payback periods.

• Strong understanding of attribution, tracking, and analytics methodologies.

• Experience collaborating with a data/analytics partner to verify expenditures and outcomes.

• Proven history of managing substantial budgets from allocation to ROI assessment.

• Experience in subscription, SaaS, or direct-to-consumer (D2C) businesses is advantageous.

• Familiarity with academic, research, or productivity tools is a bonus.

• Ability to work independently, balancing strategic oversight with direct execution.

• A keen interest in AI and a willingness to experiment and adapt.

• No specific educational qualifications mentioned.

🏝️ Benefits

• Commitment to equal opportunity employment.

• A culture that promotes inclusivity in the workplace.

• Support for a variety of perspectives, experiences, and ideas.

• Opportunity to collaborate with innovative businesses and technologies that enhance open, efficient, and effective research.

• Fully remote work arrangement.