Growth Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee VRIFY's owned digital platforms and collaborate with Sales to convert leads into a robust pipeline.

• Take charge of the email and nurture initiatives: create, segment, QA, schedule, and dispatch campaigns to clients and prospects.

• Manage owned channels, which include the website, social media platforms, and reporting systems.

• Strategize, launch, and enhance campaigns across email, LinkedIn, and other digital mediums.

• Ensure messaging is consistent, clear, and tailored to the target audience.

• Collaborate with Sales on lead capture, scoring, segmentation, routing, and the handoff of qualified leads.

• Assist in account-based marketing through targeted outreach to key accounts.

• Utilize Salesforce for lead engagement, tracking, and follow-up activities.

• Develop and maintain Salesforce reports and dashboards that detail lead flow, campaign performance, funnel conversion, and marketing-sourced pipeline.

• Keep contact and company data complete and current through enrichment, deduplication, list hygiene, and campaign tracking.

• Evaluate campaign outcomes, competitor activities, and target markets, translating insights into actionable recommendations.

• Administer marketing and enrichment tools while assessing new tools and data sources.

• Document procedures and reporting to ensure consistent execution of programs.

• Report directly to the VP of Marketing.

⛳️ Requirements

• A minimum of 6 years of B2B marketing experience, with hands-on management of email and other digital channels.

• Proven experience in executing email marketing at scale using a marketing automation platform, encompassing segmentation, QA, and best practices for deliverability.

• Proficient in Salesforce, including the ability to build reports and dashboards, manage campaigns and lists, and track leads and opportunities.

• Demonstrated success in collaborating closely with Sales to achieve shared pipeline and lead objectives.

• Strong analytical abilities with the capacity to modify strategies based on data insights.

• Excellent copywriting skills: clear, concise, and personalized communication.

• Self-motivated and organized, capable of managing multiple campaigns concurrently with minimal oversight.

• Experience with Salesforce, HubSpot, or similar CRM or marketing automation platforms is preferred.

• Salesforce administration experience or certification is a plus.

• Familiarity with tools such as ZoomInfo, Apollo, Clay, LinkedIn Sales Navigator, or 6sense is advantageous.

• Experience in account-based marketing or targeted outbound programs is a plus.

• Background in marketing to technical or niche sectors, such as mining, geoscience, or B2B SaaS with extended sales cycles, is beneficial.

• Professional references and successful completion of a background check are mandatory.

• Must be legally authorized to work in Canada.

🏝️ Benefits

• Paid Time Off (PTO), which includes vacation days, sick days, personal days, public holidays, and additional time during the holiday season.

• Flexible work hours.

• Options for remote work.

• Access to workspace in Downtown Vancouver.

• Complimentary snacks and gym access.

• Fitness allowance.

• Work-from-home allowance.

• Mental health support.