Growth Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Further development of the marketing and growth engine in close collaboration with the founders

• Operational structuring of projects and leadership of team members

• Manage and optimize Meta and LinkedIn campaigns from setup and testing to scaling

• Analyze the entire funnel up to qualified sales leads and develop concrete measures

• Make marketing decisions based on CAC, CPA, ROAS, and conversion rates

• Set up tracking and reporting using GA4, GTM, UTM parameters, and HubSpot

• Identify funnel bottlenecks and optimize landing pages, lead nurturing, and conversion processes

• Develop more efficient marketing and nurturing processes using HubSpot, Make, Zapier, and AI tools

• Evaluate Google Ads campaigns and results while managing freelancers

• Assess new growth opportunities such as TikTok, native ads, creator campaigns, and affiliate models

• Establish repeatable processes for campaign structures, reporting, and testing

⛳️ Requirements

• 3–5+ years of experience in performance marketing, growth marketing, or a similar role

• Experience in a start-up, scale-up, or agency environment

• Hands-on experience with Meta Ads and LinkedIn Ads: independently set up, analyze, and scale campaigns

• Experience in performance-oriented management of scalable advertising budgets

• Ability to develop and implement full-funnel strategies

• Proficient in tracking, reporting, and performance data management

• Experience with GA4, Google Tag Manager, and HubSpot

• Understanding of Google Ads; not required to be an absolute specialist

• Experience with automation and AI tools such as Make, Zapier, Claude, or similar solutions

• Structured and organized work approach under high speed

• Experience with project or team responsibility

• Very good German (C2) and English (C1) skills

• Nice to have: experience with SEO/SEA, landing page optimization or Webflow, TikTok Ads, native advertising, creator/influencer campaigns, or affiliate models

🏝️ Benefits

• True ownership – involvement in strategy, testing, and prioritization

• Direct impact on company growth

• Direct access to the founders

• Short decision-making paths and rapid testing

• Prospects for Head of Growth and increasing responsibilities

• Potential team leadership responsibilities

• Scope for shaping structures, processes, and new channels