Growth Marketing Manager

This is a fully remote position, open to applicants in Colorado, +3 more states.

📋 Description

• Develop, implement, and enhance paid search strategies aimed at generating qualified leads and fostering measurable business growth.

• Take ownership of paid search campaigns from initial planning to reporting, encompassing account structure, keyword research, audience targeting, ad creation, bidding, budgeting, testing, and continuous optimization.

• Manage advertising budgets effectively, monitor spending pace, and enhance return on ad spend along with cost per qualified lead.

• Create performance reports that link campaign activities to leads, pipeline, revenue, and client objectives.

• Identify campaign performance issues and uncover opportunities across targeting, messaging, landing pages, offers, and conversion pathways.

• Formulate and execute SEO strategies to boost organic visibility, qualified traffic, and conversion rates.

• Conduct research on keywords, competitors, technical aspects, and content gaps.

• Collaborate with writers, designers, developers, and subject matter experts to plan and create search-optimized content.

• Write, edit, and optimize marketing materials, including landing pages, articles, campaign messages, headlines, calls to action, and lead-generation assets.

• Create and maintain an editorial calendar.

• Establish a conversion-rate optimization practice across Mile6 and client projects.

• Plan and execute A/B tests for landing-page copy, headlines, calls to action, forms, offers, page structures, and other conversion elements.

• Formulate testing hypotheses, define success metrics, document results, and translate findings into actionable improvements.

• Work with design and development teams to create and enhance landing pages and digital conversion experiences.

• Ensure the accurate implementation of analytics, advertising pixels, conversion events, and campaign tracking.

• Utilize quantitative and qualitative data to gain insights into visitor behavior and pinpoint friction points throughout the lead journey.

• Engage directly with clients to comprehend their businesses, audiences, sales processes, goals, and definitions of qualified leads.

• Proactively communicate with clients regarding performance, insights, recommendations, risks, and next steps.

• Collaborate with Growth, Strategy, Product, Design, and Development teams.

• Assist in new business opportunities through marketing audits, proposals, estimates, presentations, and strategic recommendations.

• Enhance internal marketing processes, templates, documentation, reporting, and quality standards.

• Stay updated on search platforms, SEO, analytics, privacy expectations, AI-assisted marketing, and conversion optimization.

• Thoughtfully employ AI tools for research, analysis, content development, experimentation, and campaign operations while ensuring accuracy, originality, and human judgment.

⛳️ Requirements

• Over 3 years of experience in digital marketing, growth marketing, performance marketing, or a related field.

• Advanced, hands-on expertise in managing paid search campaigns, especially with Google Ads and Social Media.

• Proven track record of increasing qualified lead volume, decreasing cost per acquisition, improving conversion rates, and enhancing return on advertising investment.

• Strong grasp of keyword strategy, campaign structure, bidding, budget management, audience targeting, ad testing, attribution, and conversion tracking.

• In-depth working knowledge of SEO, including content strategy, on-page optimization, keyword research, search intent, internal linking, and fundamental technical SEO.

• Experience in developing and optimizing content that aligns with search visibility and business objectives.

• Exceptional copywriting and editing skills, particularly in crafting concise, persuasive headlines, advertisements, landing pages, and calls to action.

• Background in landing-page optimization, conversion-rate optimization, or structured marketing experimentation.

• Ability to translate data and user behavior into clear hypotheses, recommendations, and priorities.

• Familiarity with analytics, tag management, search reporting, heat-mapping, session-recording, or A/B testing platforms.

• Capability to clearly explain marketing performance to clients and teammates with varying levels of technical knowledge.

• Strong organizational abilities and capacity to manage multiple campaigns, clients, and priorities.

• A collaborative, low-ego approach to working alongside strategists, designers, developers, sales professionals, and client stakeholders.

• Curiosity, initiative, and a readiness to question assumptions and continually enhance work processes.

• Agency experience is highly preferred.

• Experience marketing B2B services, SaaS products, digital products, or navigating complex buying journeys.

• Familiarity with Microsoft Advertising, LinkedIn Ads, paid social, or other performance channels.

• Knowledge of Google Analytics 4, Google Tag Manager, Google Search Console, Data Studio, and call-tracking platforms.

• Experience with marketing automation, CRM systems, lead scoring, or revenue attribution.

• Working knowledge of HTML, content management systems, and landing-page builders.

• Experience using VWO, Optimizely, Convert, Hotjar, or Lucky Orange.

• Relevant certifications in Google Ads, Google Analytics, SEO, or conversion optimization.

🏝️ Benefits

• Remote-friendly work culture.

• Unlimited paid time off and flexible schedules.

• Health, dental, and vision insurance.

• Disability and life insurance.

• 401(k) plan.

• Paid holidays.

• Support for professional development.

• Regular company-sponsored functions.

• A collaborative environment that promotes learning, experimentation, and professional growth.