Growth Marketing Manager

This is a fully remote position, open to applicants in Ukraine, +1 more country.

📋 Description

• Evaluate and enhance funnel performance by tracking conversion rates, pinpointing growth possibilities, and transforming data into actionable insights.

• Conduct experiments and A/B tests, coordinating the setup with Development and QA, analyzing outcomes, and refining strategies based on findings.

• Create and validate new funnels for creative and traffic streams, support localized versions, and take full responsibility for end-to-end funnel launches and validations.

• Propel monetization and LTV expansion through pricing strategies, upsells, cancellation flows, and related experiments.

• Investigate markets, competitors, and audiences to discover growth opportunities and formulate hypotheses.

• Ensure that the funnel promise is accurately reflected within the product experience.

• Collaborate with CRM and Marketing teams on email and retargeting workflows.

⛳️ Requirements

• A minimum of 1 year of experience in Product Marketing, Growth, Monetization, or a related field.

• Strong analytical skills and practical experience with funnel metrics, conversion rates, dashboards, and subscription economics.

• Proficiency in funnels and paywalls, including copywriting, messaging, and framing.

• Experience in executing A/B tests from hypothesis development to experiment setup and impact measurement.

• Familiarity with paid-traffic products and an understanding of how traffic sources and creatives affect funnel performance.

• A strong hypothesis-driven approach and the ability to convert data, user insights, and market research into actionable growth strategies.

• Experience with mobile subscription products is advantageous.

• Knowledge of funnel builders, pricing, and geo experiments is a plus.

• Experience in LTV modeling and monetization optimization is a plus.

• Background in EdTech or AI-powered products, or experience with AI automation, is an advantage.

🏝️ Benefits

• Flexible working hours.

• The option to work remotely or from one of the corporate hubs anywhere in the world.

• Full compensation for coworking spaces in Ukraine, excluding Kyiv.

• 50% reimbursement for coworking spaces globally.

• Complimentary office lunches at corporate hubs.

• 12 public holidays annually for employees not following the Ukrainian or Polish holiday calendar.

• 100% sick leave compensation.

• Partial coverage of medical insurance, sports activities, and therapy expenses.

• Provision of equipment or coverage of maintenance costs for personal tools.

• 70% reimbursement for professional development courses.

• Full coverage for corporate English language courses.

• 18 working days of paid vacation each year.

• 3 personal days per year.

• An additional vacation day for each year spent at Gismart.

• Corporate events and team-building activities across Gismart hubs.