Growth Marketing Manager

This is a fully remote position, open to applicants in Canada, +1 more state.

📋 Description

• Take charge of the strategy and performance for acquiring new customers through paid social, paid search, display, affiliate/partnerships, and emerging channels.

• Serve as the main strategic partner and day-to-day contact for the internal paid media team.

• Determine priorities, budget distribution, and channel mix for a multi-million-dollar annual media investment.

• Develop and manage quarterly and annual growth plans for Web, iOS, and Android platforms.

• Track CAC, conversion rates, pacing, and channel-specific ROI; pinpoint risks and adjust investment accordingly.

• Oversee acquisition forecasting for traffic, signups, and paid conversions across various channels and platforms.

• Coordinate paid media, SEO, app store/ASO, and other channels to achieve shared objectives.

• Prioritize and organize cross-channel funnel experiments.

• Collaborate with Analytics on measurement, instrumentation, dashboards, reporting, and forecasting.

• Provide strategic guidance and shared oversight for SEO and Growth Analytics functions that support Joist.

• Transform performance data into actionable insights, recommendations, and future-oriented strategies for marketing leadership.

• Manage acquisition performance reporting and conduct regular business reviews across Web, iOS, and Android.

• Work closely with Product Marketing on positioning, feature launches, and product introductions.

• Facilitate the acquisition handoff with Customer Marketing/Lifecycle for onboarding campaigns.

• Represent growth and paid performance in discussions and planning cycles with marketing leadership.

⛳️ Requirements

• A minimum of 6 years of experience in growth marketing, performance marketing, or digital marketing.

• Significant experience managing a substantial paid media budget; $10M+ is preferred.

• Ideally, experience in B2B SaaS.

• Proven success in developing and executing acquisition strategies while achieving growth-plan results.

• Strong experience in collaborating with or managing internal or agency paid media teams.

• A solid track record in acquisition/growth forecasting and translating forecasts into channel-specific plans.

• Experience in creating and prioritizing a cross-channel experimentation roadmap.

• Comfortable working across Web, iOS, and Android, including understanding app-store dynamics and mobile attribution.

• Strong analytical capabilities and proficiency in interpreting funnel and channel data.

• Familiarity with GA4, Amplitude, Mixpanel, or similar analytics tools.

• Experience leading or closely collaborating with SEO and analytics functions.

• Excellent stakeholder management skills and the ability to influence teams without direct reporting lines.

• Strong executive communication abilities.

• A self-starter who can establish credibility with cross-functional partners.

• Nice to have: experience in payments, fintech, or subscription/usage-based monetization.

• Nice to have: experience in mobile app growth/ASO.

• Nice to have: familiarity with lifecycle/CRM platforms such as Braze.

• Must be eligible to work without sponsorship.

🏝️ Benefits

• Flexibility to work where and how you choose within your country of employment—whether in-office, remote, or hybrid.

• Comprehensive wellness benefits, including an annual wellness stipend.

• 3 weeks of vacation to start.

• Paid volunteer day of your choice.

• 2 floating holidays to celebrate any significant occasion for you.

• Employee Stock Purchase Program.

• Registered Retirement Savings Plan (RRSP) with a 4% company match.