Growth Marketing Manager

This is a fully remote position, open to applicants in Canada, +1 more state.

📋 Description

• Take charge of the strategy and performance related to new customer acquisition through paid social, paid search, display, affiliate partnerships, and emerging channels.

• Collaborate with the internal paid media team to establish priorities, allocate budgets, and determine the optimal channel mix.

• Develop and maintain quarterly and annual growth plans for Web, iOS, and Android platforms.

• Track customer acquisition cost (CAC), conversion rates, pacing, and channel-specific ROI, reallocating investments to optimize growth efficiency.

• Manage acquisition forecasting for traffic, signups, and paid conversions across various channels and platforms.

• Align paid media, SEO, app store optimization (ASO), and other channels towards common growth objectives.

• Organize and prioritize cross-channel funnel experiments.

• Collaborate with Analytics to enhance measurement, instrumentation, dashboards, and reporting.

• Provide strategic guidance and shared oversight for SEO and Growth Analytics operations.

• Convert performance data into actionable insights, recommendations, and strategies for marketing leadership.

• Manage reporting and business reviews concerning acquisition performance across all platforms.

• Work with Product Marketing on product positioning and launches.

• Coordinate with Customer Marketing/Lifecycle teams on the transition from acquisition to onboarding.

• Represent growth and paid performance in marketing leadership planning and discussions.

⛳️ Requirements

• A minimum of 6 years of experience in growth marketing, performance marketing, or digital marketing.

• Significant experience managing a substantial paid media budget; $10M+ is preferred.

• Ideally, experience in B2B SaaS environments.

• A proven history of developing and executing acquisition strategies and delivering growth results.

• Experience collaborating with or directly overseeing internal or agency paid media teams.

• Proven ability to manage acquisition and growth forecasting and translate forecasts into channel-specific plans.

• Experience in building and prioritizing a cross-channel experimentation roadmap.

• Capability to work across Web, iOS, and Android platforms, including app store dynamics and mobile attribution.

• Strong analytical skills and the ability to interpret funnel and channel data fluently.

• Familiarity with tools like GA4, Amplitude, Mixpanel, or similar analytics platforms.

• Experience leading or closely collaborating with SEO and analytics functions.

• Excellent stakeholder management skills with the ability to influence teams without direct reporting lines.

• Strong skills in executive communication.

• A self-starter who can establish credibility with cross-functional partners.

• Must be eligible to work without sponsorship.

• Nice to have: experience in payments, fintech, or subscription/usage-based monetization.

• Nice to have: experience in mobile app growth and ASO.

• Nice to have: familiarity with lifecycle or CRM platforms such as Braze.

🏝️ Benefits

• Flexibility to work in your preferred manner within your country of employment – whether in-office, remote, or hybrid.

• Annual wellness stipend.

• Starting with 3 weeks of vacation.

• Paid volunteer day of your choosing.

• 2 floating holidays.

• Employee Stock Purchase Program.

• Registered Retirement Savings Plan (RRSP) with a 4% company match.