Growth Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the complete Bubbles exchange signup process: traffic generation, activation, registration, and KYC completion.

• Identify and address the drop-off points within the app, on the web, and through email and push notifications.

• Create and execute a continuous series of growth experiments, including A/B tests on CTAs, onboarding processes, placements, and incentives.

• Integrate in-product conversion opportunities, such as a "trade this coin" prompt when a bubble is in motion.

• Collaborate with the live show and content teams to enhance Bubbles traffic and signups from streams, YouTube, and X.

• Establish accurate tracking with product and data metrics: attribution, cohorts, customer acquisition cost (CAC), signup rates, and funded account rates.

• Oversee referral and affiliate processes with the exchange partner while maintaining precise reporting.

• Provide weekly updates on successful strategies, failures, and future plans.

⛳️ Requirements

• Minimum of 3 years of experience in growth, performance, or lifecycle marketing, preferably within a crypto exchange.

• Demonstrated success in improving conversion metrics, supported by quantifiable results.

• Proficient in analytics tools such as GA4, Mixpanel, or Amplitude, along with a solid understanding of A/B testing.

• Hands-on experience with lifecycle tools for push notifications, email, and in-app messaging.

• Capable of crafting concise copy and providing clear briefs to designers.

• Deeply knowledgeable about crypto, understanding what engages users and what drives them away.

• Strong understanding of compliance regulations related to promoting exchanges and financial products.

• Familiarity with exchange affiliate and referral programs.

• Experience in building funnels across various regions with diverse regulatory environments.

• Proficient in SQL or comfortable retrieving your own data.

• Background in growing a community or a creator-led product.

🏝️ Benefits

• A prime opportunity to be part of one of the most watched brands in the crypto space.

• Genuine ownership of your funnel, your experiments, and your successes.