Growth Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients without technical expertise.

• Establish and nurture strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and promote growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign variables.

• Monitor performance daily and adjust strategies based on cost-per-appointment and other critical metrics.

• Diagnose campaigns that are underperforming and devise strategies to enhance outcomes.

• Experiment with audiences, messaging, and creative assets to uncover opportunities for improved performance.

• Contribute to the development of ad copy and overall campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations for Calendly, automate processes with Zapier, and establish lead-routing workflows.

• Resolve technical challenges between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that may impact client outcomes.

• Report to the Associate Director of Operations and maintain accountability for client results, relationships, and retention.

⛳️ Requirements

• Over 4 years of direct experience in paid media, particularly within Meta advertising.

• Proven capability to manage multiple client accounts while leading client-facing discussions.

• Demonstrated success in managing campaigns to meet specific performance goals while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation processes.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Background in financial services marketing.

• Preferred: Experience in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Familiarity with direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation days, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance-Based Bonus.