Growth Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Facilitate bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Interpret campaign data into clear, actionable insights for non-technical clients.

• Cultivate strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audience targeting, bid strategies, creative testing, and other campaign variables.

• Track performance daily and adjust campaigns based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and develop strategies to enhance outcomes.

• Experiment with audiences, messaging, and creative content.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Address technical issues occurring between advertising platforms and client systems.

• Monitor tracking and lead flow to prevent issues that could impact client results.

• Report to the Associate Director of Operations and maintain accountability for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Demonstrated experience in managing multiple client accounts and leading client-facing discussions.

• Proven capability to steer campaigns toward specific performance targets while enhancing client retention.

• Familiarity with conversion tracking, pixels, and essential marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation days, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.