Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the demand engine from campaign planning to pipeline reporting.

• Generate awareness, qualified meetings, and evaluate funnel performance for the B2B SaaS platform that serves accounting firms.

• Develop case studies, newsletter features, and social media posts based on customer experiences.

• Manage the monthly webinar program, encompassing promotion, registration pages, dry runs, and follow-up for on-demand access.

• Drive event registrations and awareness while collaborating with the events marketing manager for follow-ups.

• Transform webinars and events into blog recaps, video snippets, social media posts, and sales one-pagers.

• Design nurture tracks and campaigns in HubSpot, enhancing the sales handoff process.

• Implement ABM strategies in Influ2 targeting specific accounts.

• Execute paid and third-party media placements, optimizing the budget for conversions.

• Schedule social media content that highlights customer testimonials, product updates, and thought leadership.

• Craft copy for launch landing pages.

• Provide support for alliance and association marketing initiatives.

• Collaborate with the sales team to review pipeline, meeting volume, and conversion metrics.

• Create the monthly performance report along with a supporting dashboard.

• Design email banners, social graphics, and customer spotlight materials using Canva.

• Oversee lead generation, sourced and influenced pipeline, funnel conversion, and campaign ROI.

• Report directly to the director of marketing while partnering with product/customer marketing and events marketing teams.

⛳️ Requirements

• Minimum of 4 years of experience in growth, demand generation, or integrated marketing within the B2B SaaS sector.

• Proven skills in content creation.

• Capability to produce customer stories, blog posts, guides, case studies, newsletters, email campaigns, or similar content.

• Experience marketing to back-office stakeholders such as finance, operations, legal, or procurement.

• Proficiency in HubSpot, Salesforce, Google Analytics, WordPress, LinkedIn Ads, and Canva.

• Experience managing a webinar or event program that generated pipeline.

• Practical experience with paid and third-party media focused on achieving clear conversion objectives is preferred.

• Strong analytical abilities for reporting on pipeline, conversion rates, and campaign ROI.

• Comprehensive understanding of the full funnel from awareness to opportunity creation.

• Exceptional project management and cross-functional collaboration skills.

• Daily utilization of AI tools and the ability to clearly explain the workflow.

• Startup experience is preferred but not mandatory.

🏝️ Benefits

• Competitive salary.

• $1,000 travel reimbursement on each work anniversary.

• Remote, work-from-anywhere culture.

• Flexible paid time off (PTO).

• Comprehensive health, vision, dental, HSA/FSA, and mental health support.

• Stock options available for every full-time employee.

• 401(k) matching program.