Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Initiate integrated marketing campaigns across various channels, target audiences, and stages of the marketing funnel.

• Implement collaborative campaign strategies aimed at fostering lead generation, nurturing prospects, converting leads, tracking performance, and driving revenue growth.

• Develop scalable growth systems to enhance audience acquisition, lead generation, engagement, and conversion rates.

• Integrate email marketing, landing pages, CRM workflows, digital channels, organic content, and future paid media strategies.

• Track and optimize the performance of campaigns within growth marketing initiatives.

• Create dashboards and reporting frameworks associated with lead generation, conversion rates, funnel progression, engagement metrics, audience growth, campaign performance, and pipeline impact.

• Conduct A/B testing and continuous optimization of messaging, calls to action, landing pages, forms, audience targeting, and conversion pathways.

• Convert campaign data into actionable insights and growth recommendations.

• Assist in establishing infrastructure for tracking architecture, audience preparedness, attribution systems, conversion tracking, campaign organization, and reporting visibility.

• Act as a primary operational leader for growth-centric marketing execution within HubSpot.

• Design and oversee campaign workflows, audience segmentation, smart lists, forms, landing pages, lead routing, campaign attribution frameworks, conversion pathways, and reporting systems.

• Collaborate with the VP of Marketing, RevOps, and Lifecycle Marketing to enhance CRM alignment, data integrity, tracking consistency, and workflow scalability.

• Develop and refine pathways that guide audiences from initial interest to actionable steps.

• Aid in lead capture strategies across campaigns, forms, landing pages, CTAs, and digital experiences.

• Identify areas to minimize friction and enhance conversion performance throughout the customer journey.

• Collaborate with UX, Product Marketing, Lifecycle Marketing, and Content teams to boost engagement and conversion results.

• Create audience segmentation strategies that align with campaign goals, customer behaviors, lifecycle stages, and audience categories.

• Formulate audience strategies for government/public systems, Head Start and early childhood providers, community partners, decision-makers, and families across B2G, B2B, B2B2C, and B2C segments.

• Facilitate personalized marketing experiences across campaigns and digital touchpoints.

• Work with cross-functional teams across both brands, including Marketing, Product Marketing, Growth Marketing, Content, Creative, Social Media, Web/UX, Sales, IT/Product, and others.

• Attend scheduled meetings, events, and training sessions as required.

⛳️ Requirements

• Bachelor's degree.

• 7+ years of progressive experience in growth marketing, demand generation, campaign activation, digital marketing, or performance marketing.

• HubSpot certification is highly preferred.

• Proven experience in creating and managing scalable marketing systems within HubSpot.

• Experience in the education sector, early childhood, edtech, nonprofit, mission-driven organizations, or multi-brand environments is preferred.

• Physical examination and background checks are mandatory for this role.

• Local or long-distance travel up to 10% of the time is required for work-related meetings and events.

• Must possess a valid driver’s license and/or reliable transportation.

• Strong practical experience with HubSpot.

• Experience in supporting integrated multi-channel marketing campaigns.

• Comprehensive understanding of funnel strategy, lead generation, customer journeys, audience segmentation, conversion optimization, campaign analytics, marketing automation, and performance tracking.

• Experience collaborating cross-functionally with marketing, UX, content, analytics, operations, and leadership teams.

• Strong analytical abilities with a knack for transforming campaign data into actionable insights.

• Exceptional organizational and project management skills.

• Ability to thrive in dynamic, collaborative, and fast-paced environments.

• Familiarity with HubSpot, Google Analytics, Looker Studio, Miro, Monday.com or similar project management tools, SMS and marketing automation platforms, and CRM integrations and customer communication systems.

• Experience engaging both B2B and B2C audiences.

• Knowledge of modern SEO, AEO, and digital growth strategies.

🏝️ Benefits

• Comprehensive Benefits Package.

• Medical, Dental, and Vision Insurance with various plan options to suit your needs.

• Health Savings Account (HSA) with company contributions of up to $400 for individuals & $800 for families annually.

• Flexible Spending Accounts (FSA) for health and dependent care expenses.

• 401(k) Retirement Plan with a company match of up to 3%.

• Short-Term and Long-Term Disability and Basic Life Insurance.

• Up to $500 annually in Professional Development Reimbursements.

• Employee Assistance Program (EAP) providing counseling and mental wellness support.

• Wellness Programs, including virtual fitness, nutrition, and mindfulness classes.

• Pet Insurance, Legal Assistance, ID Theft Protection, and Employee Discount Perks.

• A meaningful mission that creates real change in the lives of children and families.

• A collaborative, inclusive team that prioritizes your growth and well-being.