Growth Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of Acceler8’s growth marketing strategy and quarterly roadmap, pinpointing channels, campaigns, audiences, offers, and opportunities that are most likely to generate qualified demand.

• Spearhead demand generation across various channels including paid media, website, email, content, and others.

• Manage the website, messaging, and market positioning within the established brand framework.

• Create and oversee the content strategy and editorial calendar, which encompasses thought leadership, case studies, client narratives, newsletters, industry insights, and leadership content.

• Enhance the marketing funnel by improving CRM, marketing automation, nurture journeys, lead routing, source attribution, UTM tracking, and the path from initial contact to qualified opportunity.

• Collaborate with leadership, sales, and partnerships on campaigns, messaging, case studies, pitch materials, and resources for opportunity conversion.

• Seek out partnerships, events, speaking engagements, awards, and other avenues to bolster market presence and generate demand.

• Oversee project management for marketing initiatives, coordinating workstreams, calendars, stakeholders, dependencies, and deadlines.

• Define KPIs and reporting to link channel performance to qualified leads, meetings, pipeline, and revenue.

• Manage marketing investments across paid media, technology, content, events, and external resources.

• Maintain a continuous testing roadmap to enhance demand generation and conversion rates.

• Collaborate with internal teams, leadership, and external partners to transform ideas into campaigns, content, events, partnerships, and growth initiatives.

⛳️ Requirements

• A minimum of 4 years of experience in growth marketing, demand generation, digital marketing, or a comparable role.

• Proven experience in managing marketing across multiple channels rather than focusing on just one area.

• Understanding of how paid acquisition, content, email, websites, CRM, and sales activities work collaboratively to generate and convert demand.

• A commercial mindset with the ability to measure marketing success against pipeline and revenue.

• Strong project management capabilities.

• Highly organized and proactive, with the ability to handle multiple workstreams and communicate progress effectively.

• Capability to switch between strategy and execution while engaging internal or external resources as needed.

• Familiarity with CRM and marketing automation platforms, including lead journeys, attribution, nurturing, and funnel management.

• Proficiency in developing messaging and content, including campaign materials, website copy, and clear narratives.

• Curiosity to explore new ideas and channels, with a thorough approach to performance evaluation.

• Strong and confident communication skills across leadership, sales, creative, external partners, and other stakeholders.

• Ability to excel in a fast-paced environment and provide structure amid ambiguity.

• Must reside in Canada.

• Minimum experience: Experienced.

🏝️ Benefits

• Flexible remote workdays allowing you to create a schedule that suits your rhythm.

• Comprehensive benefits that ensure you and your family are supported, healthy, and cared for.

• Opportunities for learning and certification to help you enhance your skills, not just your title.

• Genuine autonomy.

• The opportunity to create scalable solutions for our clients and for your own growth.