Growth Marketing Manager, AI & Paid Programs

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy, budget management, and performance optimization for paid search and social campaigns across LinkedIn, Google, and Meta.

• Oversee the paid media agency, ensuring accountability for pipeline results and customer acquisition cost (CAC) targets.

• Conduct experiments on creative content, audience targeting, and bidding strategies; amplify successful methods while phasing out those that are less effective.

• Oversee the Qualified AI SDR by developing and launching campaigns, and enhancing playbooks, messaging, and lead routing.

• Collaborate with the SDR team to improve handoffs, assess lead quality, and boost meeting-to-pipeline conversion rates.

• Monitor AI SDR performance and deliver consistent performance reports.

• Design AI agents and automated demand generation processes, including campaign quality assurance, ad copy and creative variations, spending anomaly notifications, account enrichment and routing, as well as weekly performance summaries.

• Utilize tools such as Claude, Clay, n8n/Zapier, and Demandbase to streamline operations and expedite launches.

• Create documentation for automation tools and workflows to facilitate team use and enhancement.

• Analyze performance metrics from ad platforms through the marketing automation platform (MAP) and customer relationship management (CRM) systems to the sales pipeline.

• Collaborate with Revenue Operations (RevOps) to resolve tracking and attribution challenges.

• Present a clear assessment during weekly and monthly performance evaluations.

⛳️ Requirements

• Minimum of 4 years of experience in B2B demand generation or growth marketing.

• Practical experience managing paid search, paid social, and account-based marketing (ABM) campaigns.

• Proven history of managing agencies and budgets to meet pipeline objectives.

• At least one AI agent or automated workflow successfully developed and implemented in a real-world scenario.

• Proficiency in using large language model (LLM) tools, prompt design, and no-code or low-code automation solutions.

• Strong analytical skills and a data-driven mindset.

• Focus on pipeline development.

• Familiarity with Demandbase, Qualified, or Clay is preferred.

• Experience in targeting specific contacts across buying groups and personas is a plus.

• Background in utilizing intent data to inform targeting and budget decisions is advantageous.

• Basic scripting abilities in Python or JavaScript, or experience with APIs is a bonus.

• Experience in a fast-paced SaaS environment is desirable.

🏝️ Benefits

• Options for up to 100% coverage of medical and vision premiums for employees.

• Flexible paid time off (PTO) policy.

• Paid holidays.

• Resources for mental health and wellness.

• 401(k) plan with pre-tax, after-tax, and Roth contribution options.

• Short-term and long-term disability insurance.

• Life insurance coverage.

• Additional benefits available.