Growth Marketing Lead

This is a fully remote position, open to applicants in Germany.

📋 Description

• Manage the entire enterprise pipeline funnel from awareness to opportunity across both inbound and outbound strategies.

• Integrate Salesforce, HubSpot, LinkedIn, and additional tools to enhance personalized journeys from prospect to customer, ensuring revenue attribution.

• Develop AI-assisted workflows for creating campaigns, crafting messaging, and segmenting audiences.

• Demonstrate AI agents that facilitate genuine go-to-market workflows on deepset's platform.

• Experiment with messaging, target audiences, and channels across various platforms including web, paid media, email, social media, content, and events.

• Expand successful experiments into comprehensive playbooks while discontinuing ineffective methods.

• Work closely with Leadership, Sales, Product, Developer Relations, and Revenue Operations teams.

• Engage Ideal Customer Profiles (ICPs) throughout developer and enterprise journeys, implementing enhancements to meet pipeline objectives.

⛳️ Requirements

• Minimum of 3 years in data-driven marketing, particularly within AI B2B, deep technology, or developer tools.

• Demonstrated success in managing full-funnel demand generation with quantifiable pipeline impact.

• Proficient with APIs, automation tools, and data workflows (Python, Claude, Haystack).

• Strong analytical skills to iterate and validate value through testing hypotheses.

• In-depth knowledge of what appeals to both technical audiences and business buyers.

• Experience using tools such as Clay, Salesforce, HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, and intent analytics platforms (Reo.dev, community analytics).

• Extensive familiarity with ICP mapping, value-oriented messaging, audience targeting, and campaign optimization strategies.

🏝️ Benefits

• Remote-first work environment with flexible hours and the technology of your choice.

• 30 days of vacation plus additional days for family sick leave.

• Competitive salary and stock options available for every team member.

• Monthly allowance for sports and mental health support through Oliva.

• Annual budget for learning and development.

• Monthly team social events and in-person gatherings.

• Dog-friendly Berlin headquarters.