Growth Marketing Lead

This is a fully remote position, open to applicants in District of Columbia, +5 more states.

📋 Description

• Manage a portfolio of client accounts and act as the primary strategic contact.

• Lead bi-weekly calls with clients to discuss performance, strategies, testing priorities, and upcoming steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into straightforward recommendations and strategic decisions.

• Foster client relationships to enhance retention, renewals, and referrals.

• Proactively identify and mitigate account risks and seize opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bid strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and devise structured testing strategies.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Generate creative and messaging hypotheses based on performance data.

• Collaborate with video editors while providing creative direction.

• Utilize AI tools to enhance research and copy development processes.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, Zapier automations, and lead-routing workflows.

• Resolve technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical paid media experience, particularly with Meta advertising.

• Proven experience in managing multiple client accounts and leading strategy discussions with clients.

• Demonstrated ability to drive campaigns towards established performance targets while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preference for experience in financial services marketing.

• Preference for experience in lead-generation and appointment-setting campaigns.

• Preference for experience in video sales letter marketing.

• Preference for experience with high-ticket or considered-purchase funnels.

• Preference for experience in a performance marketing agency.

• Preference for experience in direct-response advertising.

• Candidates seeking the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper range should provide evidence of measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments stemming from their creative efforts.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance Bonus incentives.