Growth Marketing Design Lead

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Lead the development of a high-velocity experimentation engine focused on top-of-funnel growth.

• Define and implement an AI-first design strategy that aligns creative efforts with growth metrics.

• Manage the complete visitor-to-lead experience across the marketing website and campaigns.

• Design, execute, and scale A/B and multivariate experiments across landing pages, campaigns, and conversion points.

• Take ownership of conversion rate optimization from a design perspective.

• Formulate hypotheses and iterate based on testing outcomes, funnel data, and growth metrics.

• Enhance site-wide information architecture to improve discoverability, navigation, and conversion rates.

• Advance content strategy for SEO and AI-driven search (GEO).

• Design lead-capture experiences, including forms, gated content, and workflows integrated with CRM systems.

• Collaborate with marketing and revenue operations to enhance lead qualification and handoff processes.

• Expand web, email, and brand design systems to support growth and experimentation efforts.

• Create new components in Figma when established patterns justify their inclusion in the system.

• Collaborate with Growth Marketing, Brand, Web/Engineering, and Data teams.

• Convert behavioral and search insights into scalable, on-brand, and accessible experiences.

• Engage in Brand Studio critiques, design reviews, and systems-related work.

• Maintain a balance between brand integrity and funnel optimization.

• Leverage AI to generate variants, prototype rapidly, test concepts, and disseminate findings.

• Establish the benchmark for growth design practice within Brand Studio.

• Mentor designers and promote craftsmanship, experimentation, and fluency in AI.

⛳️ Requirements

• Over 10 years of experience in growth, product, or marketing design.

• A robust portfolio showcasing completed top-of-funnel projects with quantifiable business impact.

• Proven experience in designing and executing A/B and multivariate tests.

• Experience in developing and scaling experimentation programs.

• In-depth knowledge of SEO and conversion rate optimization.

• Familiarity with information architecture, landing page structure, page speed, and content strategy.

• Understanding of the effects of AI on organic search and discovery, including GEO behaviors.

• Experience designing for CMS-driven platforms and modular frameworks.

• Proven track record in managing lead-capture experiences, including forms, gated content, and CRM-integrated workflows.

• Proficiency in growth metrics such as MQLs, CAC, and LTV.

• Regular use of AI tools such as Cursor, v0, Claude, and Figma AI.

• Deep expertise in Figma, including auto-layout, AI prototyping, and design systems.

• High standards for usability, accessibility, and brand integrity.

• Experience working in a fast-paced environment characteristic of rapidly growing companies.

• Capability to manage ambiguous, high-impact projects from start to finish.

• Experience mentoring and developing designers.

• Ability to collaborate effectively with growth marketers, brand designers, writers, engineers, and data teams.

• Alignment with Zapier’s core values.

• Must be authorized to work from the candidate’s home location; Zapier does not provide visa sponsorship or transfers.

🏝️ Benefits

• Equity.

• Bonus.

• Fully remote work environment.

• Reasonable accommodations for applicants with disabilities.

• Equal-opportunity and inclusive workplace.

• Regular updates on application status, typically within seven days.

• Optional fields for resume and CV in the application.