Growth Marketer, Media Buyer

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Strategize, initiate, and oversee paid advertising campaigns across platforms such as Meta, Google, TikTok, LinkedIn, and other relevant sites.

• Manage advertising budgets in the five-figure range, optimizing expenditures across various channels, markets, and target audiences to enhance performance.

• Create and modify campaign strategies tailored for international markets, taking into account local audiences, languages, and platform variations.

• Execute structured A/B testing across creatives, ad copy, target audiences, and landing pages.

• Track key performance metrics, including ROAS, CPA, CTR, and conversion rates, and compile weekly and monthly performance reports.

• Establish and maintain tracking infrastructure, which includes Google Tag Manager, GA4, advertising pixels, Conversions API, and UTM parameters.

• Diagnose tracking and attribution issues to ensure the accuracy and reliability of campaign data.

• Collaborate with the creative team to generate ad concepts and provide performance insights that inform creative optimization.

• Partner closely with sales, content, and product teams to ensure marketing campaigns are aligned with business objectives.

• Analyze campaign data to identify growth opportunities and implement enhancements across the marketing funnel.

⛳️ Requirements

• Over 3 years of hands-on experience in managing paid advertising campaigns across diverse platforms.

• Demonstrated experience in handling five-figure advertising budgets and achieving measurable results.

• Proven experience in executing paid campaigns in international markets.

• Technical proficiency in Google Tag Manager, GA4, advertising pixel implementation, Conversions API, and conversion tracking.

• Strong skills in data analysis and reporting, with the capability to translate performance data into actionable recommendations.

• Experience in monitoring and enhancing campaign performance using metrics such as ROAS, CPA, CTR, and conversion rate.

• A methodical testing approach coupled with robust data-driven decision-making capabilities.

• Comprehensive understanding of landing page optimization and conversion rate optimization (CRO).

• Exceptional communication and collaboration abilities.

• Proficiency in English.

🏝️ Benefits

• Opportunity for remote work.