Growth Manager, Paid Media

This is a fully remote position, open to applicants in United States, +2 more countries.

📋 Description

• Take charge of paid acquisition for Individual Giving across platforms such as Meta, Google, YouTube, TikTok, and emerging channels.

• Collaborate with the VP of Marketing to oversee upper-funnel media purchases, including newsletters, podcasts, out-of-home advertising, and connected TV.

• Implement the paid media program from start to finish, including contract negotiation and management, ad creation, documentation, campaign deployment, and performance tracking.

• Create tracking and attribution systems to enhance one-time and monthly donations.

• Formulate and execute a paid digital fundraising strategy aimed at acquiring donors, increasing revenue, and boosting long-term supporter value.

• Manage and optimize top-of-funnel brand advertising and paid investments.

• Keep track of spending, pacing, cost per acquisition, and conversion rates; adjust budgets according to performance.

• Conduct an ongoing test-and-learn initiative across audiences, creative content, messaging, channels, landing pages, and donation experiences.

• Suggest budget allocations to the Director of Individual Giving and the VP of Marketing.

• Enhance the digital supporter journey across landing pages, donation forms, email, and CRM systems.

• Examine acquisition, conversion, revenue, and retention trends segmented by various categories.

• Establish paid-channel attribution and UTM tracking systems.

• Develop and maintain dashboards that integrate campaign, website, and CRM data.

• Create a channel-level forecasting model for cost per acquisition and revenue.

• Provide bi-weekly reports on budget and paid campaign performance to senior management.

• Collaborate with Brand and Marketing teams to ensure cohesive campaign execution.

⛳️ Requirements

• 3–5+ years of experience in growth or performance marketing with a proven success record in managing paid media towards conversion or revenue objectives.

• Familiarity with platforms such as Meta, Google, YouTube, and emerging media.

• Proven experience managing a paid media budget of at least US$5M annually.

• Strong analytical skills for performance measurement and data-driven budget allocation.

• Experience designing multivariable tests across creative content, audience segmentation, messaging, and landing pages.

• Exceptional written and concise communication abilities.

• Capability to oversee ad creative direction from initial concept to launch.

• Experience in graphic design or a keen eye for aesthetics, including tools like Figma or Canva.

• Ability to work effectively with Brand and Marketing teams.

• Alignment with GiveDirectly’s values and demonstration of emotional intelligence, problem-solving skills, project management, follow-through, and inclusivity.

• Experience with tracking and attribution, and the capacity to produce detailed reports for senior management.

• Must have at least a 3-hour overlap with East Africa timezone.

• Willingness to travel approximately 1–2 times per year to a country of operation.

• Non-profit experience is advantageous, but not mandatory.

• Bonus: familiarity with WordPress, Salesforce, PostHog, Google Analytics, Tableau, Zendesk, Ahrefs, or similar tools.

• Bonus: experience with paid advertising for a similarly sized non-profit or an agency serving non-profits.

• Please note that GiveDirectly cannot sponsor or assume sponsorship for employment visas in the U.S. or U.K.

🏝️ Benefits

• 10% bonus available at target performance.

• Annual benefits stipend of $21,393 (United States), £2,760 (United Kingdom), or $8,454 (Kenya).

• Fully remote work environment.

• Opportunities for professional growth.

• Team retreats or field visits occurring approximately 1–2 times per year.

• Referral reward of $500 for a Manager position if the referred candidate is hired.

• Reasonable accommodations provided during the application/interview process and for essential job functions.