Growth Manager, Localisation

This is a fully remote position, open to applicants in Germany, +2 more countries.

📋 Description

• Take ownership of the EEA growth campaign engine, managing Affiliate, Listing, Trade & Earn, and New Product Launch campaigns.

• Oversee the coordination and execution of campaigns from initial concept through to launch, measurement, and post-campaign reflection.

• Collaborate with creative, media, lifecycle, business development (BD), key opinion leader (KOL) operations, product marketing, and legal teams.

• Execute affiliate activation campaigns in partnership with BD and BD Operations.

• Launch new token listing campaigns within 24 hours of listing decisions, coordinating with the Listing PM, legal team, communications, BD/KOL Ops, and exchange operations.

• Develop Trade & Earn campaigns that utilize volume incentives, leaderboards, and zero-fee promotions, focusing on clear unit economics and incremental growth.

• Coordinate product and feature launch campaigns alongside product marketing, product, social media, and lifecycle teams.

• Convert stakeholder requests into actionable campaign briefs.

• Create campaign plans that include gates, dependencies, owners, and timelines; ensure stakeholders are held accountable.

• Establish success metrics in collaboration with analytics, conduct holdouts when feasible, lead reflection sessions within seven days post-campaign, and publish reusable insights.

• Navigate MiCA and MiFID II regulations with legal input, identify risks early, and propose alternative solutions.

• Localize global playbooks for EEA markets and communicate EEA-originated successes to global campaigns.

⛳️ Requirements

• A total of four to seven years of experience, with a minimum of two years coordinating end-to-end campaigns at a tier 1 regulated crypto exchange (such as Binance, Kraken, Bitpanda, Coinbase, or similar).

• Successfully launched at least 10 campaigns with specific metrics attached.

• Proficiency in English and either German, French, or Dutch.

• Practical understanding of EEA regulatory dynamics under MiCA and MiFID II; experience executing campaigns under regulatory scrutiny.

• Excellent brief-writing capabilities.

• Strong project management and stakeholder management abilities, effective across both senior and peer levels.

• Analytical skills, including the ability to read campaign dashboards, identify attribution challenges, scrutinize analytics, and present findings to leadership.

• Financial acumen related to budget management, including understanding customer acquisition cost (CAC) payback, return on ad spend (ROAS), incremental volume, and lifetime value (LTV).

• Experience in the crypto space, including trading, using wallets, and knowledge of token listings and exchange campaigns.

• Detail-oriented with the capacity to catch errors, such as incorrect token contract addresses.

• Ability to operate at the pace necessary for campaigns to be executed within hours of news events.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunity to work in a dynamic and rapidly evolving industry.

• Comprehensive health and wellness benefits.

• Continuous learning and professional development opportunities.