Growth Manager, International – LATAM, EMEA

This is a fully remote position, open to applicants in Europe.

📋 Description

• Establish Oscilar's marketing footprint in Latin America and EMEA from the ground up.

• Develop and implement the regional growth strategy through outbound initiatives, paid advertising, regional events, webinars, and local collaborations.

• Create and manage multi-touch outbound sequences aimed at regional prospects.

• Customize messaging and campaign materials for regional audiences, considering tone, language, and compliance requirements.

• Design targeted plays based on market, persona, and account tier.

• Collaborate with BDRs on the regional outbound approach and follow-up processes.

• Initiate and oversee paid advertising campaigns on platforms such as Google Ads, Meta Ads, and other relevant regional channels.

• Take responsibility for regional ad creatives, landing pages, targeting strategies, and budget management.

• Conduct A/B testing on copy, creatives, and audience segments, optimizing for pipeline growth.

• Identify and experiment with region-specific marketing channels.

• Organize and execute regional webinars.

• Manage participation in regional conferences, trade shows, and industry networking events.

• Coordinate executive roundtables, dinners, and field events in key territories.

• Oversee event sourcing, promotion, on-site execution, and follow-up sequences after events.

• Research and prioritize target markets and accounts within the LATAM and EMEA regions.

• Compile regional account lists using intent data, market research, and local insights.

• Tailor Oscilar’s positioning and value propositions to suit regional buyers.

• Identify and pursue co-marketing initiatives with regional partners, integrators, and industry organizations.

• Collaborate with Sales on regional pipeline development and account penetration strategies.

• Manage the regional marketing budget and report on pipeline contributions by market.

• Rapidly iterate by launching campaigns, analyzing outcomes, making adjustments, and relaunching.

• Develop a repeatable playbook for future regional marketers.

• Work closely with the Head of Growth, VP of Marketing, and regional Sales leadership.

⛳️ Requirements

• 5–7+ years of experience in B2B growth or demand generation marketing.

• Demonstrated success in launching marketing initiatives in new regions or markets without existing playbooks.

• Practical experience in outbound marketing, paid advertising, and events.

• Proven track record of generating pipeline in international markets.

• Proficiency in tools such as Clay, Outreach, HeyReach, Nooks, Cargo, Google Ads, Meta Ads, and Framer or their equivalents.

• Capability to create landing pages, establish outbound sequences, initiate paid campaigns, and coordinate webinars.

• Ability to manage multiple markets and campaigns simultaneously.

• Fluent in English.

• Proficiency in Spanish or Portuguese is strongly preferred.

• In-depth understanding of business culture and purchasing behaviors in LATAM and/or EMEA markets.

• Ability to localize messaging beyond mere translation.

• Skill in developing account lists, campaign plans, and market entry strategies from limited data.

• Previous marketing experience with financial institutions or regulated sectors in LATAM or EMEA is advantageous.

• Experience at a company in the $5M–$50M ARR scaling phase is a plus.

• Familiarity with running regional webinar programs or field events across multiple countries is a plus.

• Experience in building outbound campaigns in non-English-speaking markets is a plus.

• Knowledge of regional data privacy regulations, including GDPR and LGPD, is a plus.

🏝️ Benefits

• Equity packages.

• Remote-first culture.

• Family-friendly environment.

• Exceptional learning and professional development opportunities.

• Contributing to online safety by protecting digital transactions.