Growth Lead – Paid Media, Meta Ads

This is a fully remote position, open to applicants in India.

📋 Description

• Take full ownership of Meta paid acquisition from start to finish for Perisclaw.

• Develop and implement the paid growth strategy across India, the Middle East, and Europe.

• Create a strategy for creative testing and consistently enhance creative velocity.

• Track and enhance Customer Acquisition Cost (CAC), trial-to-paid conversion rates, payback periods, and overall funnel performance.

• Identify successful audiences, creatives, campaigns, and markets to expand.

• Make informed decisions on what to test, discontinue, and scale based on data analysis.

• Collaborate closely with the founders on growth strategy and its execution.

• Establish a repeatable paid acquisition mechanism for Perisclaw.

⛳️ Requirements

• 3–5+ years of practical experience with Meta Ads for consumer AI products.

• Demonstrated success in scaling paid acquisition for consumer products.

• Extensive experience with Meta Ads in India, the Middle East, and/or Europe.

• Proven track record in managing CAC, trial-to-paid conversion, payback, and funnel metrics.

• Strong skills in creative strategy with a rapid rate of testing and iteration.

• Experience in determining what to test, discontinue, and scale based on performance insights.

• A background in consumer AI, microdrama, gaming, or D2C is highly desirable.

• Experience with TikTok Ads in markets beyond the US is an advantage.

• Excellent analytical skills and effective communication abilities.

• Candidates should be available to join within 30 days.

• Must be an Indian citizen currently residing in India.

🏝️ Benefits

• Opportunity for remote work.

• Direct collaboration with the founders.