Growth Lead

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take full ownership of growth from planning and budgeting to execution.

• Establish a specialized creator-marketing audience on LinkedIn and X under your personal brand.

• Develop unique content formats that are challenging to automate, such as short-form videos, customer stories, founder-led posts, and deep dives into user-generated content performance.

• Experiment with and manage customer acquisition channels, including LinkedIn, X, YouTube, cold emailing, Google Ads, Meta ads, organic content, AEO, Reddit, affiliate marketing, and B2B creators.

• Oversee paid advertising accounts, focusing on targeting, copywriting, creative briefs, and budget management.

• Conduct weekly experiments and evaluate them based on signups, trials, and revenue generated.

• Collaborate with founders and the engineering team on positioning, product launches, onboarding, and pricing pages.

• Engage freelancers or agencies when necessary.

• Contribute to the establishment of a growth team as the company expands.

• Deliver at least two non-automatable content formats within the first 90 days.

• Identify at least one organic and one paid channel that generates recurring signups.

• Post weekly updates on LinkedIn and X to grow the creator-marketing audience.

• Document results from every weekly experiment in writing.

• Create and manage a comprehensive six-month growth plan.

⛳️ Requirements

• Approximately 3 years of experience in B2B SaaS growth or marketing, with proven results in signups, pipeline development, or ARR; fewer years may be acceptable with exceptional achievements.

• Experience in scaling a B2B SaaS product through organic channels such as SEO, content marketing, community engagement, or product-led loops.

• Practical experience with paid acquisition strategies for B2B SaaS within ad accounts.

• Understanding of Customer Acquisition Cost (CAC) and payback periods for self-serve plans compared to sales-assisted deals.

• Experience managing multiple channels from ideation through to live campaigns and reporting.

• Ability to execute quickly and conduct multiple small tests simultaneously.

• Capability to independently write landing pages, create campaigns, and analyze performance data.

• Knowledge of how AI can enhance efficiency while also recognizing its potential drawbacks on quality.

• Strong discernment for effective posts, videos, and landing pages, along with the ability to produce them.

• Proficient in English.

• Knowledge of German is a plus.

• Having an existing audience of marketers, founders, or creators on LinkedIn or X is advantageous.

• Familiarity with creator, UGC, or influencer marketing, or selling to performance marketers and agencies is beneficial.

• Experience in early-stage startups, ideally as the first marketing or growth hire, is a plus.

• Experience leveraging free tools or data reports as a growth channel is a plus.

🏝️ Benefits

• 24 days of annual leave.

• Potential for virtual stock options (VSOP) for the right candidate.

• Budget allocated for advertisements and tools.

• Fully remote work from anywhere within a European time zone.

• In-person team gatherings several times a year.

• Short decision-making processes.

• Permanent employment opportunity.

• 40 hours per week work schedule.