Growth Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and implement Rayda's growth strategy focusing on acquisition, activation, conversion, retention, and expansion.

• Create, prioritize, and manage comprehensive growth experiments to uncover scalable growth opportunities.

• Enhance onboarding processes, product activation, user engagement, and transition from free to paid plans.

• Analyze product and user behavior data utilizing tools like PostHog to pinpoint growth opportunities and areas of friction.

• Design and refine lifecycle campaigns, in-product nudges, and upgrade pathways using platforms such as Customer.io.

• Evaluate acquisition and growth channels while expanding initiatives that show measurable outcomes.

• Define and monitor key growth metrics, including activation, conversion, retention, usage, and expansion.

• Create a comprehensive library of growth experiments, insights, and effective growth strategies.

• Collaborate closely with Product, Data, and Commercial teams to translate insights into actionable growth initiatives.

• Continually identify, test, and implement strategies to enhance Rayda's product-led growth and revenue outcomes.

⛳️ Requirements

• 4–7 years of experience in growth, product growth, or a related position, ideally within the B2B SaaS sector.

• Proven track record in designing and executing growth experiments from start to finish.

• Hands-on experience with onboarding, activation, conversion, and product adoption strategies.

• Familiarity with self-serve or freemium SaaS growth models.

• Strong data analysis abilities, capable of independently assessing product funnels and user behavior.

• Experience with PostHog and Customer.io or similar tools.

• In-depth knowledge of lifecycle marketing, experimentation, and conversion optimization.

• Demonstrated capacity to collaborate effectively with Product, Data, and Commercial teams.

• Strong analytical thinking, ownership, and execution capabilities.

🏝️ Benefits

• Join a mission-driven company that is shaping the future of work and sustainability.

• Collaborate with a globally distributed, ambitious, and cooperative team.