Growth Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Identify, engage, and cultivate lasting relationships with esteemed practitioners, including open-source maintainers, conference speakers, community leaders, technical bloggers, newsletter authors, and vendor DevRel representatives.

• Collaborate across LinkedIn, YouTube, X, Discord, Reddit, GitHub, and specialized forums to identify authentic influence.

• Obtain endorsements, testimonials, forewords, guest posts, and collaboratively created content.

• Provide community insights for commissioning and notify the Portfolio Director of emerging topics.

• Develop and implement pre- and post-publication promotional campaigns tailored to specific titles.

• Manage outreach to reviewers, community activations, contributor-led campaigns, and targeted list building.

• Work alongside Growth and commissioning teams on metadata, keyword optimization, and audience-specific messaging.

• Monitor and report on review velocity, sentiment, community engagement, campaign performance, and sales impact.

• Establish relationships with vendor partners, training organizations, certification authorities, conference organizers, universities, bootcamps, and technical training providers.

• Identify and secure opportunities for bulk purchases and explore licensing and long-term collaboration models.

• Collaborate with sales and marketing on pricing strategies, positioning, and execution.

• Develop and activate developer and practitioner communities across GitHub, Reddit, Discord, Stack Overflow, and specialized forums.

• Organize and support webinars, AMAs, expert panels, technical workshops, and conference partnerships.

• Drive list growth through free events, vendor partnerships, co-branded landing pages, and community activations.

• Implement a structured program of named expert endorsements featuring genuine affiliations and specific quotes.

• Engage reliable reviewers and activate reader communities to maintain post-launch review momentum.

• Build systems that ensure visibility beyond the launch phase and verify that credibility assets are established prior to launch.

• Take ownership of commercial performance, ranking performance, product-page conversion, review metrics, expert-network growth, audience reach, partnerships, bulk revenue, and community intelligence quality.

⛳️ Requirements

• Authentic fluency within a technical community, possessing credibility among practitioners.

• Capability to engage in meaningful conversations with engineers.

• Experience in developer relations, community management, technical marketing, or a similar outward-facing role in a technical field.

• An existing network within the relevant vertical is a significant advantage.

• Experience in campaign ownership, demonstrating discipline in planning, sequencing, and measuring outcomes.

• Commercial acumen and comfort with being assessed based on results rather than activity levels.

• Strong written communication skills and the ability to publicly represent Packt.

• Proficiency with data, including Amazon performance metrics, campaign analytics, and understanding the relationship between reach, conversion, and ranking.

🏝️ Benefits

• Bonus scheme.

• 5-day working week.

• 25 days of annual holiday (in addition to bank holidays).

• Flexible working hours: choose how, when, and where you work within India.

• Training programs and certification opportunities.

• Group medical insurance.

• Wellness initiatives.

• Flexibility and remote work options.

• Opportunities for growth and internal mobility.

• Social collaboration and knowledge-sharing.

• Healthy work-life balance.

• Peer-to-peer recognition.

• Personal development and career progression.