Growth Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Identify, engage, and establish lasting relationships with esteemed practitioners, community leaders, technical bloggers, newsletter authors, and credible figures in Developer Relations.

• Utilize platforms such as LinkedIn, YouTube, X, Discord, Reddit, GitHub, and specialized forums to assess genuine influence.

• Obtain endorsements, testimonials, forewords, guest posts, and collaboratively created content.

• Incorporate community insights into decision-making for commissioning.

• Develop and implement title-specific promotional strategies for both pre- and post-publication.

• Organize outreach to reviewers, facilitate community engagements, drive contributor-led campaigns, and build targeted lists.

• Collaborate with Growth and commissioning teams on metadata, keyword strategies, and audience-targeted messaging.

• Monitor campaign performance, including review velocity, sentiment, community engagement, and sales impact.

• Foster relationships with vendor partners, training providers, certification bodies, conference organizers, universities, bootcamps, and technical training organizations.

• Identify and secure opportunities for bulk purchases, while exploring licensing and long-term collaboration models.

• Work alongside sales and marketing teams on pricing, positioning, and execution strategies.

• Develop and activate communities of developers and practitioners across GitHub, Reddit, Discord, Stack Overflow, and specialized forums.

• Plan and facilitate webinars, AMAs, expert panels, technical workshops, and conference partnerships.

• Drive direct list growth through free events, vendor collaborations, co-branded landing pages, and community activations.

• Manage a structured program of endorsements from recognized experts with real affiliations and specific testimonials.

• Engage credible reviewers and activate reader communities to create post-launch review momentum.

• Establish systems that maintain visibility beyond the launch phase and ensure credibility assets are prepared beforehand.

• Report to the Portfolio Director.

• Oversee commercial performance, title ranking, product-page conversion, review metrics, expert-network expansion, owned audience reach, partnership, bulk revenue, and the quality of community intelligence.

⛳️ Requirements

• Authentic fluency within a technical community, possessing credibility among practitioners.

• Capability to engage in meaningful conversations with engineers.

• Experience in developer relations, community management, technical marketing, or a similar outward-facing role within a technical field.

• An existing network in the relevant vertical is highly advantageous.

• Proven experience in campaign ownership, demonstrating the ability to plan, sequence, and measure effectively.

• Strong commercial judgment and comfort with being evaluated based on outcomes rather than mere activities.

• Excellent written communication skills and the ability to represent Packt in public forums.

• Proficiency with data, including Amazon performance metrics, campaign analytics, and an understanding of the relationship between reach, conversion, and ranking.

🏝️ Benefits

• Bonus scheme.

• 5-day working week.

• 25 days of annual leave (in addition to bank holidays).

• Flexible working hours: choose how, when, and where you work within India.

• Training programs and certification opportunities.

• Group medical insurance.

• Wellness initiatives.

• Flexible and remote work options.

• Opportunities for growth and internal mobility.

• Social collaboration and knowledge-sharing environment.

• Healthy work-life balance.

• Peer-to-peer recognition.

• Personal growth and career progression.